Content Operations Director

Momcozy; Birmingham; On-site; GBP 100,000 - 125,000; Full time

Job summary

A company in the maternity and baby sector is seeking a professional to lead the development of their content platform strategy. Responsibilities include developing data-informed content strategies aligned with the maternal journey, building a cross-functional team, and establishing a comprehensive analytics framework. Collaboration with marketing and product teams is essential to ensure content initiatives align with overall campaigns. Strong strategic partnerships with influencers will also be a focus for expanding content reach and credibility.

Responsibilities

• Lead development of a maternity & baby vertical content platform.
• Develop content strategies aligned with the maternal journey.
• Build and scale a cross-functional content team.
• Establish a content analytics framework to optimize strategies.
• Collaborate with various teams to align content initiatives.

Job description

Responsibilities

• Content Platform Strategy & Build : Lead the end-to-end development of a maternity & baby vertical content platform (encompassing community forums, educational hubs, and short-form video libraries). Define content positioning, user segmentation frameworks, and ecosystem guidelines to drive user acquisition, engagement, and retention for the brand.
• Lifecycle Content Execution : Develop data-informed content strategies aligned with the full maternal journey (preconception → pregnancy → postpartum → early parenting). Oversee the creation of high-quality content such as expert-led guides, product tutorials, real-user testimonials, and interactive tools, ensuring seamless integration with product features and user scenarios.
• Team & Creator Ecosystem Management : Build and scale a cross-functional content team (editors, content creators, community managers) with clear SOPs, performance metrics, and quality assurance protocols. Cultivate strategic partnerships with maternity & baby KOLs, micro-influencers, and industry experts to expand content reach and credibility.
• Data-Driven Optimization : Establish a comprehensive content analytics framework (including engagement rates, click-through rates, conversion funnels, and user retention metrics). Leverage insights to iterate content strategies, optimize platform experience, and maximize commercial conversion (e.g., product trials, purchases).
• Cross-Functional Alignment : Collaborate closely with brand marketing, product development, sales, and customer success teams to align content initiatives with global campaigns, product launches, and user lifecycle marketing. Drive cross-channel content synergy across social media (Instagram, TikTok, Pinterest), DTC website, and email marketing.