Content Marketing Specialist

Morris Sinclair Recruitment; Rownhams; Remote; GBP 30,000 - 40,000; Part time

Job summary

A recruitment agency is seeking a part-time Content Marketing Specialist to manage content strategy for their client. This role involves developing engaging content across various channels, leveraging SEO, and achieving content goals for education technology. Ideal candidates should have over 3 years of experience in content marketing and strong project management skills.

Qualifications

• 3+ years in content marketing or a related role.
• Strong writing and editing skills with an eye for clarity and engagement.
• Comfort working with technical subject matter and tailoring it to diverse audiences.

Responsibilities

• Develop and manage a content calendar aligned with business goals.
• Write, edit, and oversee production of various content formats.
• Optimize content for SEO/AEO/GEO and track performance across channels.

Skills

Content marketing

Writing and editing

SEO/AEO/GEO

Project management

Multi-channel campaigns

Job description

Overview

Content Marketing Specialist — Location: Netherlands or Remote

A growing global leader in voice SaaS solutions to work in their education technology division delivering multi-lingual voice-enabled content across the digital education landscape with a specific focus on corporate level learning & training.

About the Role: We're looking for a part-time (10-15 hours per week) interim Content Marketing Specialist who knows how to turn complex ideas into engaging, value-driven content. In this role, you'll own our clients content strategy shaping how they educate, inspire, and connect with our target audiences. If you thrive on storytelling, data-driven strategy, social media and building meaningful engagement across multiple channels, this role is for you.

Key Responsibilities

• Content Strategy & Planning
  • Develop and manage a content calendar aligned with business goals (TOFU, MOFU, BOFU strategies).
  • Partner with product, sales, and customer success teams to identify content needs.
• Content Creation & Management
  • Write, edit, and oversee production of blog posts, case studies, social posts, whitepapers, and more.
  • Manage content on social channels - from strategy to execution
  • Ensure all content follows brand voice guidelines and speaks directly to target personas.
  • Commission and manage freelance writers, designers, or video producers when needed.
  • Interact with partners and third parties to create compelling content
  • Produce multi-formats including video, podcasts, etc
  • Own and manage content channels such as YouTube, resource center on the website, etc to optimize these channels
• Distribution & Engagement
  • Optimize content for SEO/AEO/GEO, email campaigns, etc.
  • Drive thought leadership and awareness through social media (especially LinkedIn).
  • Track performance across channels and refine strategy based on analytics.

Qualifications

• 3+ years in content marketing or a related role
• Strong writing and editing skills with an eye for clarity and engagement
• Experience managing multi-channel campaigns (blog, social, email, video)
• Familiarity with AEO/GEO/SEO best practices and content analytics tools
• Comfort working with technical subject matter and tailoring it to diverse audiences
• Excellent project management and collaboration skills

What Success Looks Like

• Consistent publishing of high-quality content that attracts and engages target personas
• Increased organic traffic and lead generation from content initiatives
• Sales teams equipped with effective, persona-driven content at each stage of the funnel
• Company's thought leadership elevated across Education and Enterprise markets