Content Manager

Jobs in Fitness; City of Westminster; On-site; GBP 34,000 - 40,000; Full time

Job summary

A leading fitness recruitment agency in the UK is seeking a passionate Content Manager to drive community engagement and content creation. You will lead various campaigns, manage a content calendar, and utilize data-driven insights to grow audience engagement in a dynamic and hybrid working environment. The ideal candidate will have extensive experience in content creation and digital marketing, particularly in the wellness and fitness space.

Benefits

Hybrid working model

Qualifications

• 3+ years of experience in content creation, digital marketing, or social media management.
• Strong visual storytelling skills with a portfolio showcasing photography or video.
• Proficient across platforms including Instagram, TikTok, YouTube, and LinkedIn.

Responsibilities

• Lead the creation of high-quality content for various platforms.
• Manage the content calendar and align with marketing campaigns.
• Track and analyze key content metrics across platforms.

Skills

Content creation

Digital marketing

Social media management

Visual storytelling

Copywriting

Graphic design

Tools

Adobe Creative Suite

Canva

Keap

WordPress

CapCut

Job description

This is a hands-on, full-time role for a creative, strategic, and digitally-savvy professional who thrives at the intersection of storytelling, content production, and community engagement. The Content Manager will lead the creation of high-quality content, manage campaigns across multiple platforms, and use data-driven insights to grow audience engagement, membership, and brand presence.

The role requires someone who is passionate about wellness and fitness, thrives in a dynamic environment, and can translate the energy of a community into compelling digital experiences.

The Role:

● Salary: £40,000

● Working Hours: 40 hours (Hybrid – combination of office, home, and on-site visits)

●Prior content creation experience in fitness, wellness, or lifestyle brands preferred

Your duties will encompass a wide range of disciplines and skills, including strategy development, analysis, strategy execution and content creation.

Reporting to:

• The Brand and Marketing Director

The Role...

1. Content Creation & Brand Storytelling

• Capture authentic moments from across the brand's community—highlighting transformations, culture, and everyday life inside the gym.
• Lead production across all core content formats: photography, short-form video, motion graphics, podcasts, and design assets.
• Adapt creative to suit platform-specific needs for Instagram, TikTok, YouTube, LinkedIn, podcast, and email channels.
• Ensure all content aligns with the brand'stone of voice, visual identity, and brand purpose.

2. Content Planning & Publishing

• Own and manage the content calendar, aligning with campaigns, monthly marketing themes, events, and seasonal initiatives.
• Plan, schedule, and publish content consistently across social channels: organic posts 3–4 times per week aimed at prospects, and retainer-style content for members across multiple sites.
• Spend time on-site weekly to stay connected to community culture and capture real-time content.
• Ensure website updates reflect promotions, blogs, and campaigns.
• Collaborate with the marketing and events teams to ensure content supports wider business objectives.

3. Advertising & Campaign Support

• Create advertising content for Meta and Google campaigns, supplying the media buying agency with high-quality videos and stills, complete with headlines, captions, and music.
• Align advertising and organic content strategies to drive both brand engagement and measurable sales growth.

4. Strategic Brand Development

• Actively contribute to the brand'sevolving Three Ms strategy:
  • Market – Understand their core audience and emerging trends.
  • Message – Develop tone, storytelling, and content themes that reflect their values.
  • Media – Maximise the potential of each digital platform.

• Provide creative input into wider brand campaigns, collaborations, activations, and influencer partnerships.
• Stay up to date on cultural trends, emerging formats, and platform updates to keep Foundry content fresh and relevant.

5. Community Engagement & Growth

• Respond to social media comments, DMs, and enquiries using the brand'stone and ethos.
• Support relationship building with brand-aligned influencers, ambassadors, and partners.
• Help foster a genuine, values-led online community—not just follower growth.
• Engage actively across platforms to build trust, loyalty, and word-of-mouth referrals.

6. Content Performance & Insights

• Track and analyse key content metrics across platforms.
• Share insights and recommendations in weekly and monthly marketing meetings.
• Assist in the development of reports that tie content performance to broader marketing KPIs such as lead generation, engagement, and brand awareness.
• Monitor competitor content trends and share key learnings with the wider team.

7. Email Marketing & CRM Management

• Manage CRM and email campaigns to both prospects and members:
• Weekly emails to prospects promoting the “21 Day Challenge” with follow-up closure emails at the end of each sales cycle.
• Weekly retainer-style emails to members across multiple sites with news, events, collaborations, and referral campaigns.
• Ensure all messaging aligns with brand tone, marketing objectives, and seasonal campaigns.

Success Metrics

• Consistent delivery of high-quality, on-brand content across all key platforms
• Tangible growth in social media engagement, follower count, and brand reach
• Strong alignment between content activity and overarching marketing and sales objectives
• A well-defined and distinctive digital brand voice within the premium fitness space
• Collaborative working relationships with internal teams, creative agencies, and strategic partners

The Person...

• 3+ years of experience in content creation, digital marketing, or social media management, ideally within the wellness or fitness space
• Strong visual storytelling skills with a portfolio showcasing photography, video, or design.
• Proficient across platforms including Instagram, TikTok, YouTube, LinkedIn, and email marketing.
• Strong video editing, photography, and graphic design skills; confident with Adobe Creative Suite, Canva, CapCut, or similar.
• Experience managing WordPress websites and CRM/email marketing systems (Keap preferred).
• Excellent copywriting and editing skills with a strong grasp of tone and brand voice
• Highly organised, with experience managing content calendars and deadlines
• Energetic, self-motivated, and a natural team collaborator
• Passionate about fitness, coaching, and creating meaningful community-driven content

If you're a content creator with a passion for storytelling, fitness, and building communities—this is your chance to be part of something powerful.

Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.