Consumer & Shopper Insight Manager

The HEINEKEN Company; Greater London; Hybrid; GBP 51,000 - 57,000; Full time

Job summary

A leading beverage company is seeking a Consumer and Shopper Insight Manager to enhance understanding of consumer behavior within its Beer business unit. This role balances research expertise and strategic insight to influence brand decisions. With a hybrid working model and a competitive salary ranging from £51,000 to £57,000, it offers opportunities for career growth and development alongside benefits like a discretionary annual bonus and private healthcare.

Benefits

Discretionary Annual bonus

Company funded Private Medical Healthcare

Double matched pension contributions (up to 10%)

35 days holiday

Monthly case of ciders and beers

Qualifications

• 5+ years’ experience in insight or planning, ideally across both agency and client-side roles.
• Experience within FMCG/CPG; alcohol experience helpful but not essential.
• Strong understanding of research techniques and how to apply them to real business questions.

Responsibilities

• Lead management of post-campaign evaluations and work closely with the media team.
• Own relationship with Toluna for campaign performance studies and ensure insightful outputs.
• Act as primary insight contact for the Beer brand unit and support across planning cycles.

Skills

Research expertise

Communication skills

Commercial awareness

Analytical thinking

Education

5+ years in insight or planning

Job description

Consumer and Shopper Insight Manager

Function: Marketing

Location: London (nr. Oxford Street), a mix of office and home working

Salary: £51,000 - £57,000 (depending on experience) + performance bonus, in addition to full benefits listed below.

Contract: Permanent

Closing Date: Monday 15th December. Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

As the UK’s leading pub, cider, and beer business, we’re home to some of the world’s best-loved ciders and beers, and a leading player in the international drinks industry. But there’s so much more to HEINEKEN than meets the eye.

About the role

We’re looking for a Consumer & Shopper Insight Manager to support the Head of Consumer & Shopper Insight in delivering both continuous and ad hoc research for HUK. The role has a strong focus on our Beer business unit and Off-Trade shopper teams, acting as a key partner in shaping brand and category strategy through clear, commercially grounded insight. You’ll work cross-functionally, manage end-to-end research, and ensure consumer thinking is embedded in decision-making.

What You’ll Be Doing

• Lead the day-to-day management of all post-campaign evaluations, working closely with the media team.
• Own our relationship with Toluna – responsible for scripting, fieldwork and reporting for campaign performance studies, ensuring outputs are insightful and actionable.
• Combine media performance and consumer results into a single set of recommendations for brand teams.
• Act as the primary insight contact for the Beer brand unit, supporting across annual planning cycles (ICP/AP/SP), brand positioning, asset development and ad hoc qual/quant needs.
• Partner with category and shopper teams (Off-Trade), owning key shopper insight deliverables such as SIMPLE, missions & occasions and Polaris model mapping.
• Work with stakeholders to define and deliver both regular and ad hoc insight needs within budget.
• Champion agile and self-service research methodologies, continually looking for ways to evolve and strengthen our learning agenda.
• Ensure consumer insight sits at the heart of strategic thinking across your areas of responsibility.

You’re curious, commercially minded and confident navigating both brand and category environments. You bring a balance of solid research expertise and the ability to translate data into simple, compelling stories that influence decisions. You’re proactive, organised and comfortable owning relationships with multiple stakeholders.

Experience We’re Looking For

• 5+ years’ experience in insight or planning, ideally across both agency and client-side roles
• Experience within FMCG/CPG; alcohol experience helpful but not essential
• Strong understanding of research techniques and how to apply them to real business questions
• Excellent communication skills with the ability to simplify complex data
• Good understanding of commercial drivers, the trade environment and competitive dynamics
• Proven brand planning experience and a track record of driving brand agenda through insight

We embrace learning and growth, and we anticipate there is scope to develop in this role. You’re also likely to bring experiences to this role that are not listed above – as long as you have a thirst for learning and development, not every box needs to be ticked when it comes to skillsets.

Our Ways of Working

Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you’re more than welcome to come and work from the office on those days too.

The Good Stuff!

• Discretionary Annual bonus
• Company funded Private Medical Healthcare
• Double matched pension contributions (up to 10%)
• 35 days holiday (with the opportunity to buy/sell)
• A monthly case of our delicious ciders and beers!
• Exciting opportunities to develop your career

You’ll also get the opportunity to join our colleague networks, in which people from across the business connect to help champion diversity, equity and inclusion, ensuring we’re continuing to give people a voice.

The application

If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at [e-mail].

You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!

Who we are

We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.

It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.

When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.

If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.

There’s no better place to untap your future. Join us and brew a better career.