Consumer & Market Insight Analyst, Emea

McCormick & Company; England; On-site; GBP 35,000 - 55,000; Full time

Job summary

A global spice and flavor leader is seeking a talented Consumer & Market Insight Analyst to analyze consumer choices and develop impactful reports. The ideal candidate should have experience in marketing research and the ability to translate data into actionable insights. Key responsibilities include leading research projects, managing consumer events, and providing actionable data recommendations. Strong communication skills and project management experience are essential for this full-time role in the United Kingdom.

Qualifications

• Degree in a related field preferred, but not essential.
• Experience in marketing or consumer research with proven ability to synthesize insights.
• Skilled in qualitative and quantitative consumer research methods.
• Project management experience in a fast-paced environment.
• Fluent in English with excellent communication skills.

Responsibilities

• Create impactful insight reports from primary and secondary data.
• Lead market research surveys and analyze results.
• Contribute to maintaining the knowledge management platform.
• Support consumer-led events and capability training.

Skills

Consumer insights synthesis

Quantitative research methods

Data analysis

Project management

Collaboration skills

Presentation skills

Consulting skills

Education

Degree in Marketing, Consumer Insights, Analytics, Business

Tools

Microsoft Access

SQL

Microsoft PowerPoint

Microsoft Excel

Data Mining

Job description

CONSUMER & MARKET INSIGHT ANALYST EMEA

Stefanowo Poland

Are you a talented hands-on Consumer Insight professional with a passion for understanding what drives consumer choices? Do you thrive in a fast-paced dynamic environment and enjoy turning data into compelling stories that influence strategy? If so, this is your opportunity to make an impact at McCormick.

MAIN RESPONSIBILITIES

• Create impactful insight reports: synthesize insights from primary, secondary consumer insight data and syndicated resources so we can land clear and actionable insight that inspires stakeholders to act. This will be high level annual trends, quarterly business reviews and for specific growth workstreams.
• Lead insight projects: develop market research surveys on survey platforms, analyse and create reports of results. Support data and insight managers on primary projects with agencies when required.
• Knowledge management: contribute to team efforts to build and maintain knowledge management platform and ensure teams have latest insight at their fingertips.
• Events: support consumer-led events such as Consumer Day.
• Capability: support team capability development trainings and related activities.

CANDIDATE PROFILE

• Degree in Marketing, Consumer Insights, Analytics, Business or another related field (preferred but not essential).
• Marketing / Consumer Research experience with proven ability to synthesize learnings from primary and secondary research into compelling insights and actionable business recommendations.
• Skilled in quantitative consumer research methods, survey design and data analysis (including significance testing). Working knowledge of qualitative research preferred.
• Experience of self-serve survey platforms such as Toluna knowledge or keen to learn about panel/shopping data (e.g., Nielsen).
• Demonstrated project management experience showing ability to prioritise and balance multiple projects in a fast-paced environment.
• Excellent written, oral and presentation skills; able to communicate complex ideas simply and persuasively.
• Effective consulting and interpersonal / collaboration skills including working with cross-functional teams (e.g. Marketing, Sales, Product Development) and with external partners (e.g. vendors).
• Fluent in English.

#LI-DNI

Agencies: McCormick as needed will work with external recruitment vendors through our Agency Portal. Unless previously contacted McCormick does not accept unsolicited resumes from external recruiting agencies.

McCormick & Company is an equal opportunity / affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age or any other characteristic protected by law.

As users of the disability confident scheme we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy / ies.

Required Experience:

IC

Key Skills

Microsoft Access, SQL, Analysis Skills, Microsoft PowerPoint, Securities Law, Data Mining, Investment Banking, Market Research, Microsoft Excel, Visual Basic, Bloomberg, Data Analysis Skills

Employment Type: Full-Time

Experience: years

Vacancy: 1