Conference and Event Sales Manager

Reform UK; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A political organization in the UK seeks an ambitious Conference & Event Sales Manager to lead the commercial strategy for their Annual National Conference. You will develop sales strategies, drive ticket sales, and build relationships with sponsors. Ideal candidates will have proven experience in event sales, exceptional organisational skills, and a strong commercial acumen. This is an opportunity to contribute to a high-profile political event that gathers significant stakeholders.

Qualifications

• Proven experience in event sales or conference management, ideally for large-scale events.
• Strong commercial acumen with a track record of securing high-value sponsorships.
• Exceptional organisational skills and the ability to manage complex projects.

Responsibilities

• Develop and execute the sales strategy for the Annual Conference.
• Drive ticket sales and manage registration systems to ensure strong attendance.
• Collaborate with internal teams on marketing campaigns to promote the conference.

Skills

Event sales

Sponsorship management

Communication

Negotiation

Organisational skills

Job description

Join the team behind the most exciting political event in the UK. We are looking for an ambitious, commercially minded Conference & Event Sales Manager to lead the commercial engine of the Reform UK Annual National Conference – a world-class, high-profile gathering that brings together members, supporters, businesses, and national media.

The role combines strategic planning, sponsorship sales, and ticketing oversight to ensure the event’s success, high attendance, and maximized revenue.

You will be the first point of contact for prospective sponsors and key stakeholders, so your ability to build relationships and close deals is critical.

This is an opportunity to help deliver a major national event with energy, vision, and commercial excellence.

Key Responsibilities

• Develop and execute the sales strategy for the Annual Conference, including sponsorship packages, exhibitor opportunities, and premium experiences.
• Drive ticket sales and manage registration systems to ensure strong attendance from party members, supporters, and VIP stakeholders.
• Collaborate with internal teams on marketing campaigns, content, and messaging to promote the conference.
• Cultivate and maintain strong relationships with commercial partners, sponsors, and suppliers to deliver a world-class event.
• Monitor budgets, negotiate contracts, and oversee financial performance against targets.
• Serve as the main commercial liaison for sponsors and stakeholders before, during, and after the event.
• Ensure all aspects of the conference comply with health, safety, and political regulations.
• Track and report on key metrics, including revenue, attendance, and sponsor engagement, providing actionable insights for future events.

Key Requirements

• Proven experience in event sales, sponsorship, or conference management, ideally for large-scale political or corporate events.
• Strong commercial acumen with a track record of securing high-value sponsorships and meeting sales targets.
• Exceptional organisational skills, able to manage complex projects and multiple stakeholders simultaneously.
• Excellent negotiation, interpersonal, and communication skills.
• Politically aware and comfortable working in a fast-paced political environment.

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