Communications Manager - Beauty

Dyson GmbH; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global technology company is seeking a Communications Manager for their Beauty category in London. You will drive media and influencer engagement, manage communication strategies, and ensure brand visibility in the beauty industry. The role requires strong negotiation skills and 5+ years of experience in a communications role. Key responsibilities include planning high-impact events and building relationships with influencers and media personnel. Flexible with workload and able to pivot priorities as needed, this position offers a vibrant work environment.

Benefits

Performance-related bonus scheme

Life assurance

Discounts on Dyson machines

Electric vehicle salary sacrifice scheme

Private medical insurance

Employee assistance programme

Qualifications

• 5+ years’ experience in a communications role, either in-house or agency.
• Proven ability to build relationships with top-tier media.
• Strong self-management skills and ability to influence others.

Responsibilities

• Drive media and influencer engagement across the UK and Ireland.
• Manage Dyson Beauty’s communications strategy and high-profile events.
• Produce strategic plans and impactful presentations to align teams.

Skills

Media relations

Influencer engagement

Storytelling

Strategic thinking

Negotiation

Job description

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work,performand lookvery different.

Our Beauty category is redefining hair care with innovative products like the Dyson Supersonic™,Supersonic™r,Airwrap™,Airstrait™andCorrale™. We are committed to delivering exceptional performance and empowering consumers to achieve superior results.At Dyson, we want to know everything there is to know about hair.We'reobsessed with the science behind hair and use it to engineer our technology. No guesswork, no gimmicks, just tried and tested science.

About The Role

Drive Dyson Beauty’s communications strategy in GB&I, delivering impactful media and influencer engagement, culturally relevant storytelling, and high-profile events that reinforce Dyson’s leadership in beauty technology.

Be a team playerwith a positive mental attitude.You willcollaboratewith the wider GB&I Communications team,GlobalCommunicationsand your market stakeholders acrosscommercial, marketing, retail activation, ecommerce,media,and third-party retail.

Focuson media relationships and influencer engagement in the UKand Irelandmarkets.Beresponsible forbuilding best in class relationships with key stakeholders, journalists, influencersandfocus on creating unforgettable stories about our technology.

Be an agile thinker and eloquent in your communication. You must be comfortable to regularly pitch to media new stories, features and angles, focusing on our technology.

Beproactiveand passionate.Strong understanding of the beauty, wellness, and technology industry. You will be strategic in your thinking anddemonstratea track recordinbuildingbrandnarratives.

Thrive in a high performing environment. You will have the ability to jugglea high volume of workload andidentifypriorities and problem solve.

The ability to be flexible.Willing and able to work on projects outside of your comfort zone and be agile and open.

Strong writing skills. Be able to regularlyuncover and pitch storiesin line with commercial priorities.

Contributeto ideas/brainstorms/pitchesoutside of projects you are directly working on.

Attendevents/functions to network with industry colleagues.

Collation, reporting and analysisof coverage and campaign status and effectiveness

Confident negotiatorand excellent influencing and interpersonal skills.

As Communications Manager(Beauty), you will focus on the Beauty category, but you may berequiredfrom time to time to work on strategic projects across Dyson’s other categories during key launch periods and high impact moments. You will have the flexibility to pivot priorities as our company develops and grows.

You will:

Deliver high-quality, high-volume coverage thatshowcasesour problem-solving core technology, products, people, places, and Dyson philosophy. Drive maximum visibility and engagement by meeting KPIs for product launch campaigns across all media and social platforms.

Media and Influencer relations:maintainstrong press and influencer relations tosupport editorial and organic social coverage. Develop new relationships withinfluencers across beauty, technology,wellness,and associated lifestyle categories.

Drive initiatives that make Dyson Beauty culturally relevant byidentifyingtrends,leveragingkey moments, and creating authentic storytelling that resonates with diverse audiences and aligns with Dyson’s values.

Manage the Dyson Beauty Squad; our strategic influencer network championing hair diversity and technology.

Build andmaintainan accurateand relevant press list to cover all areasof the media from nationals, monthly magazinesthrough to regional/freelance/social and storemedia

Localise global strategy in line with the UKand Irelandmarket and commercial priorities, develop and implementstrategies forproduct launchesand strategic campaigns in line with businessKPI’s.

Drive the momentum of awards and accreditationsin the beauty and wellness category.

Integrate earned media coverage across paid and owned channels, collaborating withthe category team.

Collaborate with social and digital teams to amplify earned media and influencer content across owned channels, ensuring consistency and maximum reach.

Lead the strategy, planning, and execution of high-impact beauty events that amplify Dyson’s brand and product storytelling. This includes press launches, influencer activations, experiential pop-ups, and partnerships thatshowcaseDyson’s beauty technology and innovation.

Produce clear, strategic plans and impactful presentations that communicateobjectives, creative concepts, timelines, and performance metrics to align internal teams and external partners.

Supportwhen partnering with key UKand Irelandretailers onearned media, social and influencer engagement.

Lead the development and execution of media and influencer content strategies, ensuring alignment with Dyson Beauty’s brand narrative and delivering impactful coverage through partnerships with media, influencers, and retailers.

Identifyandestablishrelationships withhair stylistsand celebrities to ensureour technologyare placed with them,includehaircreditsin editorial coverage and leverage credibility in the professional stylist space.

Support the Communications Lead in managing reactive communications and safeguarding Dyson’s reputation during high-profile moments.

Identifyand test new communication formats and platforms to keep Dyson Beauty ahead of cultural and digital trends.

Deliver against agreed KPIs including coverage quality, influencer engagement, event impact, and share of voice.

Support the team in analysing coverage using media and influencer monitoringtools, anddeliver insightful reports and internal presentations that highlight performance, trends, and opportunities for optimisation.

Support theCommunications Lead withbudgetary management.

Occasionally work outside of standard working hoursand flexible to regularly travel around the UK / globallyfor events.

About You

We're looking for someone that has:

5+ years’ experience in communications role – either in-house, agency side or as a journalist.

Ability to build and effect change - at both a people and process level.

Demonstrable ability to engage across borders, building lasting relationships.

Demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements.

Superiorself-managementskills; ability to influence and engage people up, down, and across the organizationin order tobring about change.

The role is based at our London Press Office withregulartravel to our UK Innovation Campus inMalmesbury, Wiltshire.

Benefits

• Performance-related bonus scheme
• Life assurance
• Discounts on Dyson machines and retail discounts

Lifestyle

• Electric vehicle salary sacrifice scheme
• Ability to purchase additional holiday

Health

• Private medical insurance and dental insurance
• Employee assistance programme, digital GP, prescription service, fertility treatment support

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

There’s a Harrier Jump Jet guarding reception at Dyson HQ in the UK. It’s an inspiration to Dyson engineers, but also a reminder of what happens when you lose your resolve.