Communications and Marketing Specialist

Kent State; England; On-site; GBP 31,000 - 35,000; Full time

Job summary

A public university in Ohio seeks a Communications and Marketing Specialist. The role includes writing promotional content, designing graphics for print and digital mediums, and managing website updates. Candidates should hold a relevant Bachelor's degree and possess experience with Content Management Systems. This position requires strong skills in Adobe Creative Suite and effective multitasking abilities in a collaborative environment.

Qualifications

• Bachelor's degree in Visual Communications, Graphic Design, Marketing, or a related field.
• Minimum of three months experience with Content Management Systems and website maintenance.

Responsibilities

• Write various promotional content including news and events.
• Design graphical elements for websites and print mediums.
• Manage and maintain a digital photo library.
• Oversee social media sites and create a posting calendar.
• Provide support to the marketing department for web development.

Skills

Creating graphical elements

Graphic design for print and electronic mediums

Utilizing a digital camera

Basic HTML

Using Adobe Photoshop

Using Illustrator

Using InDesign

Using Acrobat Professional

Utilizing Microsoft Office Suite

Organizing information and projects

Adhering to deadlines

Education

Bachelor’s degree in Visual Communications, Graphic Design, Marketing, or a related field

Tools

Adobe Creative Suite

Content Management Systems

Microsoft Office Suite

Job description

Job Title

Communications and Marketing Specialist

Location

Kent Campus, Kent, OH

Salary

$42,357–$46,637

Responsibilities

• Write various promotional content, ranging from news and events to feature content.
• Generate multiple creative design concepts to arrive at the best end product as dictated by the project medium.
• Design graphical elements and prepare images for the website and other electronic outlets, including manipulating stock photography.
• Create graphic collateral for print mediums such as newsletters and other recruitment/retention collateral.
• Ensure website and design elements meet all University brand standards.
• Perform website maintenance, including photo updates, content updates,ỳ gap analysis, and subsequent content development.
• Review the website for dated material and work with content providers to add or delete content.
• Manage and maintain a digital photo library.
• Take photos as needed.
• Maintain the web calendar by posting campus events via the appropriate system.
• Coordinate production of multimedia including slideshows, maps,pag… and video clips.
• Oversee social media sites (Facebook, Twitter, YouTube) and work with content providers to create an ongoing calendar for posts, posting content accordingly.
• Produce analytic reports and charts on web traffic, social media traffic, QR‑code, and email results.
• Provide support to the marketing department for web‑development needs related to implementation of marketing/recruitment campaigns, such as specific landing pages and QR‑code generation.
• May supervise students as assigned.
• Perform other duties as assigned.

Minimum Qualifications

• Bachelor’s degree in Visual Communications, Graphic Design, Marketing, or a related field, or one year of additional experience may beුරු substituted for each year of the education requirement.
• Three months experience with Content Management Systems, website maintenance and support, Microsoft applications, and web‑based communications and design.

Knowledge Of

• Content Management Systems and web‑based communications and design.
• Web architecture.
• Graphic design principles.
• Grammar, spelling, punctuation, and vocabulary.
• Social media platforms.

Skill In

• Creating graphical elements; graphic design for print and electronic mediums.
• Utilizing a digital camera.
• Basic HTML.
• Using Adobe Photoshop, Illustrator, InDesign, and Acrobat Professional.
• Utilizing Microsoft Office Suite and other applicable software.
• Organizing information and projects.
• Adhering to deadlines.

Ability To

• Provide leadership to others.
• Develop a coordinated workflow or timeline to manage multiple projects.
• Build relationships with external and internal constituents.
• Work independently and as part of a team.
• Multi‑task while managing multiple projects and assignments.

Preferred Qualifications

• Experience in higher education.

Assessments

Asterisk (*) indicates knowledge, skills, or abilities which may require assessment. Assessments could take the form of interview questions, work samples, or written or practical tests to assess job‑related competencies.

Other Information

Must pass a security check.

Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences and are inclusive, welcoming, respectful, and kind.