Commercial Marketing Specialist - Life Cycle

LeoVegas Group; Leeds; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the gaming sector, seeking a Commercial Marketing Specialist - Lifecycle in Leeds to optimize customer engagement strategies. The role involves working closely with several teams, developing lifecycle marketing campaigns, and using data to drive improvements in customer experiences and commercial outcomes. Join a dynamic team dedicated to innovation and growth.

Benefits

Hybrid working - 3 days at the office

28 days of paid leave

Pension contribution matching up to 6%

Comprehensive healthcare coverage

Annual wellbeing allowance

Social culture with team events

Qualifications

• Experience in gaming, fintech, or e-commerce is preferred.
• Strong understanding of customer lifecycle principles.
• Familiarity with CRM and marketing automation tools.

Responsibilities

• Support the deployment of automated lifecycle journeys.
• Monitor journey performance using customer data.
• Collaborate with cross-functional teams for journey tracking.

Skills

Data-driven

Customer-focused

Proactive mindset

Attention to detail

Problem-solving

Collaboration

Communication

Education

Experience in lifecycle, CRM, or commercial marketing

Tools

Symplify

Braze

Optimove

Job description

Commercial Marketing Specialist - Lifecycle

Join to apply for the Commercial Marketing Specialist - Lifecycle role at LeoVegas Group

Commercial Marketing Specialist - Lifecycle

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Join to apply for the Commercial Marketing Specialist - Lifecycle role at LeoVegas Group

About The Role

We’re looking for a data-driven and customer-focused Lifecycle Specialist to help deliver and optimise automated CRM journeys that engage, retain, and grow our customer base.

Description

Position at LeoVegas Group

About The Role

We’re looking for a data-driven and customer-focused Lifecycle Specialist to help deliver and optimise automated CRM journeys that engage, retain, and grow our customer base.

Reporting to the Commercial Marketing Manager - Lifecycle, you’ll play a key role in supporting the execution of our always-on lifecycle programmes. You’ll work closely with CRM Delivery, Analytics, and Product teams to ensure journeys are timely, relevant, and continually improved based on performance insights.

This is an exciting opportunity to develop your lifecycle marketing skills in a high-growth, fast-paced environment, contributing to initiatives that have a measurable impact on customer behaviour and commercial outcomes.

YOU WILL BE RESPONSIBLE FOR:

• Supporting the briefing, testing, and deployment of automated lifecycle journeys across key customer stages (e.g. onboarding, retention, winback etc).
• Working with the Commercial Marketing Manager - Lifecycle to implement the automation roadmap aligned to commercial and customer goals.
• Using customer and campaign data to monitor journey performance, identify gaps, and recommend areas for optimisation.
• Collaborating with CRM Delivery and Analytics teams to ensure journeys are accurately triggered, tracked, and reported.
• Conducting test-and-learn experiments across lifecycle campaigns to drive continuous improvement.
• Assisting in the development of segmentation and targeting strategies that enhance campaign relevance and effectiveness.
• Creating clear documentation for journey logic, campaign workflows, and performance metrics.
• Preparing regular performance reports and insights for lifecycle marketing reviews.
  
  

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• Experience in lifecycle, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce
• A solid understanding of customer lifecycle principles, such as onboarding, engagement, churn prevention, and reactivation.
• Knowledge and interest of online sportsbook and gaming products.
• Familiarity with CRM and marketing automation tools (e.g. Symplify, Braze, Optimove, etc.).
• Comfort working with data to inform decision-making and optimise performance.
• A proactive mindset with strong attention to detail and problem-solving skills.
• Good collaboration and communication skills to work effectively with cross-functional teams.
• Experience working in a fast-paced, results-driven environment with commercial awareness.
  
  

Who We Are

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

Benefits

• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
• Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future – We match pension contributions up to 6%.
• Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
• A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
• A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
• Support for growing families – Up to 6 months of full pay for maternity leave.
• Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
• Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
• And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
  
  

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Gambling Facilities and Casinos

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