Commercial Marketing Manager - 15 month Fixed Term Contract

BT Group; City Of London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading telecommunications company in the UK is looking for a skilled marketer to develop and execute customer-centric marketing programmes. The successful candidate will leverage CRM systems to create effective multi-channel campaigns and enhance customer experiences. This role requires strong relationship-building skills and proven success in influencing senior stakeholders. The company offers various benefits including bonuses, pension schemes, and extensive annual leave, promoting a supportive work environment.

Benefits

Annual on target bonus 10%

BT Pension scheme

25 days annual leave + 8 bank holidays

Enhanced women's health support

Life Assurance (4 x life cover pay)

Exclusive colleague discounts

24/7 private virtual GP appointments

Qualifications

• Strong experience in a CRM/Trading/Lifecycle Management role.
• Preferred experience of broadband proposition or product knowledge.
• Demonstrated success in building relationships and influencing decisions at Senior Manager and Director level.

Responsibilities

• Developing data-driven communication programmes and plans.
• Ownership of cohort and programme-based offers.
• Championing a customer-first approach in end-to-end journey design.

Skills

CRM/Trading/Lifecycle Management

Relationship building

Coaching

Job description

Overview

We're EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we're for everyone, on any network - serving up new tech, new services, and heaps of inspiration for every aspect of your connected life. We've been awarded the UK's best network for the last 10 years. It's central to our vision - to be the most personal customer-focused technology company in the UK. That means earning a place on customers' home screens by offering them more than ever before, whether that's helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids' learning with EE Learn. We're also part of BT Group, which we're even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding. We think we've got something special here. We want everyone to feel proud about working at EE - and feel excited about where we're going and what we're going to do. Want to join in?

Responsibilities

• Developing inbound and outbound data driven comms always-on programmes and plans and designing touch points which meet your business objectives gaining buy-in to these plans from key stakeholders and feeding into the wider base plans
• Own and develop your cohorts for your always-on programmes using a data science approach and NBA capabilities
• Own and develop cohort and programme-based offers or propositions; developing business case with relevant finance and trading teams
• Develop multi-channel customer experiences working with relevant stakeholders across channels
• Ownership of self serving performance and communicating v plan with clear story why we are ahead or behind target with plan for next steps for the base programme
• Champion a customer-first approach, ensuring that end to end journeys from our comms are tested and fit for purpose
• Leading the creation of appropriate assets, copy and designs to be used across traditional and digital channels within your campaigns
• Achieving appropriate sign off for your campaign collateral across all business stakeholders
• Maximizing use of our CRM capabilities and partners to produce innovative and effective marketing communications journeys
• Co-ordinating campaign targeting across all customer touchpoints, and briefing relevant data requirements
• Co-ordinating the testing and deployment of campaigns across all channels including external partners e.g. GI and Paragon
• Accountable for legal and regulatory compliance of campaigns e.g. PECR, GDPR and ASA
• Execute according to the Base Programme handbook approach
• Coach and Manage where relevant
• Driving optimisations to marketing plans
• Develop robust test and learn frameworks for your base programmes
• Look for opportunities to improve efficiency and effectiveness of base programmes through the continually reviewing performance and research
• Proactively recommending opportunities to improve customer experience and drive customer value, based on insight and data and gaining buy-in to plans from relevant stakeholders, Customer targeting
• Offers and product positioning of them
• Channel choice and campaign architecture design
• Audience segmentation for CRM campaigns
• Touchpoint strategy
• QA / testing plan
• Messaging hierarchy and positioning for campaigns based on audience insight

Qualifications

• Strong experience in a CRM/Trading/Lifecycle Management role.
• Preferred experience of broadband proposition or product knowledge
• Demonstrated success in building relationships and influencing decisions at Senior Manager and Director level.
• Experienced in managing and coaching
• We're EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we're for everyone, on any network - serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

Benefits

• Annual on target bonus 10% (based on both personal and company performance)
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
• 2 weeks carer's leave
• From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
• Enhanced women's health support: including help with menopause symptoms, cancer screenings, period care and more.
• Life Assurance (4 x life cover pay)
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
• My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
• Discounted EE TV including TNT Sport and the NOW Entertainment membership.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• Volunteering days so you can give back to your local community.
• Brand new electric vehicle salary sacrifice arrangement, known as 'My EV.'
• 24/7 private virtual GP appointments for UK colleagues