Commercial Marketing Director

Lorien; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading recruitment consultancy is seeking a Marketing Director to lead their UK & Ireland marketing strategy. This senior role requires proven experience in senior marketing positions, particularly within FMCG or fast-paced retail. Responsibilities include delivering category strategies, managing media budgets, and ensuring effective team leadership. The ideal candidate will possess strong commercial acumen and be able to influence at board level, driving brand activation and innovation.

Qualifications

• Proven experience in senior marketing roles within FMCG or fast-paced retail environments.
• Strong category management expertise and P&L responsibility.
• Exceptional commercial acumen and consumer insight skills.

Responsibilities

• Delivering marketing and category strategies to drive growth.
• Lead innovation and NPD processes for profitability.
• Oversee pricing and discount strategies.
• Manage media budgets and briefing processes with agencies to deliver ROI-driven campaigns.
• Drive social media, PR, and influencer strategies aligned with brand objectives.
• Collaborate with global teams on consumer insights and brand activation.
• Own and optimize the category marketing budget and ensure effective communication across functions.

Skills

Senior marketing roles experience

Category management expertise

Commercial acumen

Consumer insight skills

Leadership and team development

Ability to influence at board level

Education

Marketing/Business degree (MBA preferred)

Job description

Commercial Marketing Director - UK & Ireland

Location: Remote, some travel into London for key meetings
Reports to: Managing Director UK&I
Team: 3 direct reports, total team of 30

About the Role

We are seeking a dynamic Marketing Director to lead our UK & Ireland marketing strategy and put our new products at the heart of our business. This is a senior leadership role responsible for delivering winning food and beverage propositions, driving brand activation, and ensuring robust consumer-led innovation.

Key Responsibilities

• Delivering marketing and category strategies to drive growth and consumer acquisition.
• Lead innovation and NPD processes, ensuring profitability and operational excellence.
• Oversee pricing, discount strategies, and range architecture to optimize revenue and margins.
• Manage media budgets and briefing processes with agencies to deliver ROI-driven campaigns.
• Drive social media, PR, and influencer strategies aligned with brand objectives.
• Collaborate with global teams on consumer insights and brand activation.
• Own and optimize the category marketing budget and ensure effective communication across functions.

What We're Looking For

• Proven experience in senior marketing roles within FMCG or fast-paced retail environments.
• Strong category management expertise and P&L responsibility.
• Marketing/Business degree (MBA preferred).
• Exceptional commercial acumen and consumer insight skills.
• Ability to influence at board level and communicate across complex global matrices.
• Demonstrated success in defining and executing marketing strategies.
• Inspirational leadership and team development skills.

Please apply to the job advert for more information.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.