Commercial Marketing Coordinator

Swire Energy Services Ltd; Aberdeen City; On-site; GBP 30,000 - 50,000; Full time

Job summary

A global energy services company based in Scotland is seeking a Commercial & Marketing Support professional. The role includes supporting global marketing initiatives, analyzing market trends, and managing CRM systems. Ideal candidates will have a relevant degree and proficiency in Microsoft Office tools. Strong analytical and communication skills are essential for stakeholder management and optimizing commercial strategies. This position offers the opportunity to work in a dynamic environment with global teams.

Qualifications

• Degree, diploma, or equivalent relevant experience in commercial & marketing.
• Strong proficiency in Microsoft Office suite.
• Advanced IT literacy with various commercial systems.

Responsibilities

• Support global and regional commercial and marketing plans.
• Gather and analyze market and competitor intelligence.
• Manage external supplier relationships for CRM and NPS platforms.
• Collate commercial data for reporting to senior leadership.

Skills

Analytical capability

Communication skills

Stakeholder management

Organizational skills

Proactive mindset

Education

Degree, diploma, or equivalent in commercial & marketing

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Microsoft SharePoint

Job description

Job Specification

Key Responsibilities

Global Commercial & Marketing Support

• Support the execution of global and regional commercial and marketing plans aligned to corporate objectives, driving sustainable competitive advantage, customer penetration, and retention.
• Assist the Global Marketing Manager and Vice President O&G,A, with analysis, reporting, and insight to support commercial performance and strategic initiatives.
• Support Operating Companies and senior management with commercial intelligence, reporting, and system usage.
• Provide commercial and marketing input to global tenders and proposals when required.

Commercial Best Practice & Brand Governance

• Support the rollout, adoption, and ongoing governance of the Commercial Best Practice Manual across the Group.
• Ensure consistent and appropriate use of the company brand across all regions and materials.
• Act as a guardian of global standards while enabling local market effectiveness.

Market & Competitor Intelligence

• Gather, analyse, and maintain industry, market, and competitor intelligence across regions.
• Monitor competitor positioning, activity, and market trends, translating insight into actionable commercial intelligence for leadership teams.

Systems, Data & Key Functional Areas

CRM (Global Ownership & Enablement)

• Act as the single point of contact for the global CRM system and external suppliers.
• Drive ongoing development, optimisation, and integration of CRM to support global commercial activity, including acquisitions and new operating companies.
• Support global commercial teams in effective system use, adoption, and reporting.
• Own monthly global opportunity and contract tracking for board reporting and leadership reviews.
• Deliver customer and account analysis by country, sector, and customer group to support growth strategies.

Net Promoter Score (NPS) (Global Ownership & Enablement)

• Act as the global owner for the NPS platform and external supplier relationship.
• Support global rollout, governance, and ongoing development of the NPS programme.
• Manage survey execution (three surveys annually), analysis, and reporting of customer satisfaction insights.

Global Key Customer Support

• Provide structured commercial and reporting support for global key accounts and support the Vice President O&G,A, areas covered:
• SLB – Global MSA management, country-level reporting, overdue tracking, and central coordination with customer & internal stakeholders. – aim to reduce Overdue across the global business and improve customer penetration
• Baker Hughes – Global MSA management, country-level structures, and reporting. Aim to reduce Overdue across the global business and improve customer penetration
• TotalEnergies – Support TRS rollout, customer targeting, and country-level analysis.

Market Research & Analytics

• Develop and enhance global market research datasets covering activity levels by location, operator, and segment.
• Transition existing data into live, scalable, and predictive datasets to support proactive decision-making.
• Work with external analytics providers as required to strengthen insight quality and business relevance.

Lead Forensics (Global Ownership & Enablement)

• Manage the external Lead Forensics supplier and ensure maximum ROI from the platform.
• Support global teams in understanding, adopting, and effectively using the system.
• Monitor system usage, access, and reporting;
• Reallocate daily feeds that fall outwith current org structure

Riglogix (Global Ownership & Enablement)

• Manage the external Riglogix supplier relationship.
• Produce and distribute monthly usage, performance, and market insight reports to relevant stakeholders.

Administrative & Reporting Responsibilities (Board report tables)

• Collate and analyse commercial and marketing data for reporting to senior leadership and the Board.
• Maintain accurate records, dashboards, and documentation to support global transparency.
• Undertake general administrative tasks related to commercial and marketing operations.

Qualifications & Experience

Essential / Desirable

• Degree, diploma, or equivalent relevant experience in commercial & marketing
• Strong proficiency in Microsoft Word, Excel, PowerPoint, and SharePoint.
• Advanced IT literacy with the ability to quickly adopt and manage multiple commercial systems.

Advantageous

• Experience with CRM platforms, customer insight tools, or analytics systems.
• Understanding of marketing collateral development and brand governance.
• Experience using Adobe Creative Suite or similar tools (desirable, not essential).

Skills & Competencies

• Strong analytical capability with the ability to convert data into commercial insight
• Excellent written and verbal communication skills
• Strong stakeholder management and relationship-building skills across global teams
• Highly organised with the ability to manage multiple priorities and complex initiatives simultaneously
• Proactive, detail-oriented, and comfortable working independently in a global environment
• Creative and solutions-focused mindset with a continuous improvement approach