Commercial Manager

We Are 54; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading events and technology agency in the UK seeks an experienced Commercial Manager to lead their sales and business development efforts. In this dynamic role, you will identify growth opportunities, manage key client relationships, and develop a sales strategy to drive revenue across live events, sports, and entertainment sectors. The ideal candidate will have a proven track record in B2B sales, excellent presentation skills, and a passion for delivering innovative solutions in a fast-paced environment. Competitive salary and benefits offered.

Benefits

Competitive base salary + commission structure

Annual Discretionary Bonus

25 Days Annual Leave

Private Healthcare

Flexible working hours

Qualifications

• 5+ years in sales or business development, especially in live events or creative technology.
• Experience selling complex event solutions.
• Confident in presenting to senior stakeholders.

Responsibilities

• Lead sales strategy and business development at Behind the Volt.
• Identify and convert new business opportunities across sectors.
• Track and report on sales performance.

Skills

B2B sales experience

Relationship building

Technical understanding

CRM systems proficiency

Consultative selling

Presentation skills

Tools

Salesforce

Job description

Commercial Manager

Application Deadline: 17 November 2026

Department: Commercial

Employment Type: Full Time

Location: Behind the Volt

Reporting To: Tim Manton

Description

About Behind the Volt

Behind the Volt is a specialist business within the 54Group, focused on redefining sports and entertainment events through the fusion of technology, creativity, and live production excellence. Operating globally across 20+ countries, we deliver cutting‑edge special effects, lighting, digital surface integration, broadcast scenography, network creation and immersive event experiences for leading rights holders, federations, and brands. With an experienced team of technical innovators and event designers, we create unforgettable environments that elevate both fan engagement and broadcast quality.

BTV operates within the 54Group, an international sports and entertainment agency working across five regions and eight offices. 54 is built on three service areas – Strategic Advisory, Asset Optimisation, and Activation & Engagement – and collaborates with leading rights holders, brands, and investors to realise the power of sport.

Role Overview

We are seeking a driven and commercially minded Commercial Manager to lead the sales and business development function at Behind the Volt. This is a key client‑facing role focused on identifying new opportunities, building long‑term partnerships, and driving growth across the full spectrum of BTV’s services.

The successful candidate will be responsible for developing a pipeline of qualified leads, owning client relationships, delivering against revenue targets, and promoting the BTV proposition to both existing and new markets. You’ll work across sports, entertainment, experiential activations, and global live events – tailoring technical and creative solutions to meet the unique needs of every brief.

Key Roles and Responsibilities

Sales Strategy & Business Development:

• Lead the development and execution of the BTV sales strategy in collaboration with the Leadership team
• Identify, target, and convert new business opportunities across sectors including sports, festivals, conferences, exhibitions, brand activations, and broadcast
• Build a strong and qualified pipeline through proactive outreach, networking, referrals, and strategic prospecting
• Manage inbound opportunities and RFP responses with clarity, pace, and attention to detail
• Create, prepare and deliver compelling sales proposals, pitch decks, and commercial presentations in collaboration with the creative and operations teams

Client Relationship Management:

• Own and grow key client relationships, acting as the primary commercial point of contact from pitch to delivery
• Work consultatively to understand client objectives and tailor BTV’s offerings across:
  • Consultancy (Strategy, Design and Planning)
  • Networks & Infrastructure (Information, E‑Sport/Broadcast, Converged)
  • Digital (Displays, Interactive, Broadcast Visuals)
  • Lighting (Projection Mapping, Lasers, Scenic Lighting)
  • Special Effects (Pyrotechnics, Activations, Atmospheric Enhancements)
• Lead commercial negotiation, contract development, and deal closure
• Ensure clients are supported with exceptional service and proactive solution design

Commercial Performance & Reporting:

• Track and report on sales performance against quarterly and annual targets
• Monitor market trends, competitive activity, and sector opportunities
• Collaborate with finance to develop accurate forecasting and budget alignment
• Represent BTV at sport and industry events, trade shows, and client meetings

Special Skills / Experience / Aptitudes Needed

• 5+ years in a commercial, sales, or business development role in live events, experiential, broadcast, or creative technology sectors
• Demonstrated success in selling complex, multi‑service event solutions (e.g. production, technical, creative, digital content)
• B2B sales experience with existing contacts within the sports Industry
• Confident presenting and pitching to senior decision‑makers and stakeholders
• Strong understanding of live event ecosystems and client needs across sport, entertainment, and broadcast
• Experience managing the end‑to‑end sales cycle from lead generation to deal closure
• Ability to translate complex technical capabilities into clear, engaging client solutions
• Skilled in CRM systems (Salesforce preferable), pipeline management, and commercial reporting
• Collaborative, entrepreneurial, and solution‑oriented mindset
• Technical knowledge of BTV's business, or ability to understand it

Personal Attributes

• Passionate about live experiences, sports and entertainment innovation
• Entrepreneurial spirit with high personal accountability
• Excellent interpersonal, networking and communication skills
• Curious, agile, and confident navigating fast‑paced environments
• Proactive self‑starter who thrives on building something new and impactful
• Flexible and trustworthy with willingness to travel frequently or for long durations

Why You?

• You’re a proven relationship builder who can open doors and close deals in the live events space
• You thrive in fast‑moving entrepreneurial environments and are motivated by driving commercial growth
• You turn complex service offerings into clear, compelling client solutions
• You’re passionate about live experiences and want to shape the future of global events

Salary and Benefits

• Competitive base salary + commission structure
• Annual Discretionary Bonus (Up to 8%: 3% Company / 5% Individual)
• 25 Days Annual Leave (+ Public Holidays), pro‑rated
• Private Healthcare
• Employee Assistance Program (EAP)
• Flexible working hours