Commercial Finance Manager - Marketing

Carwow Ltd; Greater London; On-site; GBP 60,000 - 75,000; Full time

Job summary

A leading automotive tech scale-up in the UK is seeking a Commercial Finance Manager to drive financial analysis and strategic guidance as they expand. The role requires partnership with the Chief Customer & Marketing Officer to understand P&L drivers and support marketing strategy. Candidates should have a strong finance background with the ability to foster cross-functional relationships and insights into marketing performance metrics. A competitive compensation package includes generous benefits and growth opportunities.

Benefits

Competitive comp package

28 days' holiday plus bank holidays

Employee-friendly share options

Pension scheme with up to 5% contribution

Vitality private healthcare insurance

Life Assurance - 4x annual salary

Monthly coaching sessions

Inclusive parental leave policies

'Work from abroad for a month' scheme

Generous learning and development budget

£500 home office budget

Qualifications

• Track record in a scale-up or pre-IPO environment.
• Experience in paid marketing, channel mix strategies.
• Extensive post-qualification experience.

Responsibilities

• Be the finance lead to the CCMO, managing P&L drivers.
• Support in building strategic marketing plans.
• Champion customer metrics and financial implications.

Skills

Analytical techniques

Financial modelling

Excellent communication

Cross-functional relationships

Marketing performance metrics

Critical thinking

Education

Qualified accountant

Tools

Google's product suite

Job description

OUR MISSION

To become the car‑changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car‑changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

And we're a long way from done!

YOUR MISSION

Our high‑growth automotive tech scale‑up is seeking a hands‑on Commercial Finance Manager to support our next phase of rapid expansion. Backed by a recent $52m investment, we're building a best‑in‑class commercial finance function to support our ambitious growth plans. You'll be responsible for partnering the impressive Chief Customer & Marketing Officer (CCMO) who is responsible for the largest cost base in the business, the key revenue driver across our core Get Your Car (GYC) and Sell My Car (SMC) business units. You will provide best in class financial analysis and strategic guidance to ensure we achieve our corporate finance goals. If you thrive in a fast‑paced, dynamic environment and are passionate about owning and having a meaningful impact on the business, this is the opportunity for you.

KEY RESPONSIBILITIES

• Be the finance lead and right hand finance person to the CCMO, ensuring a deep understanding of their P&L drivers, unit economics and impact of decisions as we navigate ambitious growth plans
• Support the CCMO in building a marketing strategy that acts as a bridge between the Group strategy and the annual bottoms up plan - providing P&L support & championing it as a tool for decision making & prioritisation
• Hold the CCMO accountable for our long term marketing spend & marketing team efficiency goals, as determined by the long term plan
• Be the conduit between Group FP&A and the Customer & Marketing function, ensuring they are aligned on forecast expectations and leveraging the strategy to deliver against them
• Champion customer metrics in the business and support the Customer & Marketing team with oversight of them
• Financial lead on capital allocation decisions, business case development & tactical marketing lever decisions, ensuring clarity on the business unit P&L implications

KEY REQUIREMENTS

• A positive & energetic individual who can thrive in a high growth & exciting work environment
• An experienced finance business partner with a track record of fostering valuable, cross‑functional relationships, ideally in a scale up or pre‑IPO environment
• Excellent written and verbal communication, with the ability to build & present a story to influence complex decisions
• Essential – experience with marketing performance metrics, paid marketing (PPC, ROAS), channel mix strategies, mix‑marketing models, cohort analysis & customer metrics (LTV, CAC) in a platform business
• Critical thinker, who can use analytical techniques to dive into the detail, draw informed decisions, then zoom out to provide commercially minded recommendations
• Advanced financial modelling
• Qualified accountant with extensive post‑qualification experience

BONUS POINTS

• Use of Google's product suite
• Experience in a fast growth marketplace business

INTERVIEW PROCESS

• CV screening
• Hiring Manager Interview
• Analytical Exercise Interview
• Values Interview

WHAT'S IN IT FOR YOU

• Competitive comp package
• 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
• Employee‑friendly share options
• Pension scheme via Royal London - up to 5% company contribution
• Vitality private healthcare insurance
• Life Assurance - 4x annual salary
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• 'Work from abroad for a month' annual scheme
• Generous learning and development budget
• £500 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.