Chief Marketing Officer

Only Marketing Jobs; Kirklees; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading market services provider is seeking a Chief Marketing Officer to reimagine marketing across its group. In this hybrid role based primarily in Kirklees, you'll develop a modern marketing strategy, shape the marketing team, and utilize AI and data to enhance communication and drive growth. Candidates should have over 10 years of senior marketing experience in B2B sectors with proven leadership skills. Commitment to a diverse workforce and positive company culture is essential.

Qualifications

• Proven record of modernising marketing functions and applying AI effectively.
• Able to motivate and develop high-performing teams.
• Comfortable with metrics and insights, including marketing ROI.

Responsibilities

• Develop and lead a modern marketing strategy across group companies.
• Build and shape the marketing team structure for growth.
• Establish a data foundation for marketing and ensure data quality.
• Oversee digital channels ensuring they operate cohesively.
• Align marketing with commercial goals for sustainable growth.
• Review and refine marketing performance over time.

Skills

10+ years’ experience in a senior marketing role

Strong strategic thinking

Digital-first marketing expertise

Collaboration and leadership skills

Data literacy

Excellent communication skills

Job description

Fintel Services is a group of market‑leading companies within Fintel PLC, with annual revenues exceeding £50m.

We are seeking an experienced and forward‑looking Chief Marketing Officer to re‑imagine our approach to marketing across the group, bringing fresh energy and rigour to everything from brand to demand‑gen to digital automation and data‑driven personalisation.

Group provides

• Compliance and business support services
• Distribution for investment, protection and mortgage providers
• Prestigious networking and thought leadership events within financial services
• Residential surveying and related services
• Wills and probate services

What you’ll do

Develop and lead a modern marketing strategy that spans all the group’s businesses and positions us as a trusted partner and innovation‑focused organisation.

Build and shape the marketing team structure to support capability, encourage accountability and enable growth.

Use AI, marketing automation, personalisation engines and advanced analytics to shift from broad campaigns to relevant and timely communications across the client and prospect lifecycle.

Establish the data foundation for marketing: define and implement a marketing data model (segmentation, lifecycle stages, prediction scores), ensure data quality and bring data sources together across the group.

Oversee digital channels (web, social, search, content, events) to ensure they operate cohesively with clear metrics and ROI.

Align marketing with commercial goals and contribute directly to sustainable business growth.

Promote and strengthen the brand both internally and externally.

Review and communicate performance, refining the approach over time and developing marketing into a key growth engine for the group.

What you’ll need to succeed

• 10+ years’ experience in a senior marketing role, ideally in B2B services, financial services, fintech or adjacent sectors.
• A proven record of modernising marketing functions: developing teams, integrating data‑led decision‑making and applying automation / AI effectively.
• Strong strategic thinking combined with practical delivery capability; able to set long‑term direction and contribute at an operational level when needed.
• Confident and collaborative leadership and team‑building skills: able to motivate, recruit and develop talent and create high‑performing teams.
• Solid understanding of digital‑first marketing, CRM, automation platforms, insight tools and personalisation technologies.
• Data literacy: comfortable with metrics, insights, dashboards, segmentation, lifetime‑value modelling and marketing ROI.li>
• Excellent communication and stakeholder‑management skills, working closely with colleagues across commercial, product, operations and technology.

Your approach to work

• A growth mindset, curiosity and appetite for change: you’ll join us as a key driver of transformation and will need to embrace innovation, experimentation and continuous improvement.
• Integrity, professionalism and a desire to make a positive difference.
• Enjoyment of hands‑on and strategic work.

Role location

This is a hybrid role where you'll need to be in the office once or twice each week.

Our preferred base for this role is Huddersfield at Fintel Services HQ but we’re happy to consider our Manchester office (Wythenshawe) as long you’re comfortable being in Huddersfield from time to time.

Right to Work

Applicants must already hold a legal right to work in the UK without time restrictions. We are currently unable to provide Skilled Worker visa sponsorship.

Fintel plc and all the businesses within it adopt a zero‑tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010.

We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do.

For these reasons we strongly encourage suitably qualified applicants from a wide range of backgrounds.