Campaign Marketing Manager

Focus Resourcing; Uxbridge; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A prominent client in the UK is seeking an experienced Campaign Marketing Manager to join their dynamic team. The role involves developing and delivering strategic marketing campaigns that enhance brand visibility and drive customer acquisition. Candidates should have robust experience in campaign marketing, ideally within a SaaS or B2B context, and demonstrate strong analytical and communication skills. Benefits include flexible working, generous leave, and a collaborative environment that promotes innovation and career growth.

Benefits

Flexible working arrangements

29 days annual leave

Access to Perkbox benefits

Three annual charity days

Discretionary annual bonus

Life insurance after probation

Qualifications

• Experience in campaign or demand generation marketing, preferably in a SaaS, technology, or B2B environment.
• Ability to implement and optimise campaigns with measurable outcomes.
• Strong budget management and commercial acumen.

Responsibilities

• Develop and execute integrated marketing campaigns.
• Collaborate with internal stakeholders across functions.
• Establish performance metrics and optimise campaigns based on insights.

Skills

Campaign marketing

Data-driven decision making

Multi-channel campaign planning

Strong communication skills

Analytical skills

Project management

Tools

Pardot

Salesforce

Google Analytics

WordPress

Job description

Our client is seeking an experienced Campaign Marketing Manager to their dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning.

This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.

Key Responsibilities

• Develop and execute integrated marketing campaigns
• Collaborate cross-functionally with internal stakeholders
• Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment
• Manage the full campaign lifecycle
• Oversee campaign budgets and forecasting performance
• Utilise data and analytics to inform audience segmentation, targeting strategies, and message development
• Lead, coach, and mentor a Campaign Executive
• Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency
• Safeguard brand integrity across all marketing communications, maintaining consistency in tone
• Support PR and communications activities
• Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives

Qualifications

• Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment
• Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes
• Strong copywriting and communication skills
• Highly analytical and data-driven
• Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and WordPress (desirable)
• Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs
• Excellent project management and organisational skills, with meticulous attention to detail
• Collaborative, proactive, and adaptable
• Staff management experience

Benefits and Rewards

• Flexible working arrangements, including the option to work from home
• 29 days of annual leave, plus access to Perkbox benefits and wellbeing initiatives
• Three annual charity days to support community engagement
• Discretionary annual bonus aligned with individual and company performance
• Life insurance provided following completion of probation
• A professional and collaborative environment that values innovation, excellence, and career development