Campaign Director

Charity People; City Of London; Hybrid; GBP 80,000; Full time

Job summary

A leading charitable organization is seeking a Campaign Director to lead a national social marketing campaign starting in 2026. This hybrid role requires significant collaboration with government and stakeholders, with a focus on strategic leadership and effective communication. The ideal candidate will bring expertise in managing high-profile campaigns and building impactful partnerships. The position offers a salary of £80,000 per annum and a fixed term contract until January 2027.

Qualifications

• Experience leading national campaigns or programmes.
• Proficient in managing partnerships at the highest levels.

Responsibilities

• Develop and deliver campaign strategy targeting new audiences.
• Mobilize partners from various sectors, including public and business.
• Lead campaign team and support fundraising efforts.

Skills

Leadership in national campaigns

Partnership management

Communication skills

Strategic thinking

Job description

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Are you a strategic leader with a passion for driving change at scale? We’re seeking an exceptional Campaign Director to lead a high-profile social marketing campaign launching at the start of 2026, delivered in partnership between a leading national charity and a key government department.

This ambitious initiative will unite voices and expertise from across the charity sector, government, and commercial world to tackle one of the most pressing issues facing the UK today. As Campaign Director, you’ll be at the helm-shaping strategy, building powerful coalitions, and delivering real impact.

Campaign Director

Contract: fixed term until end of January 2027

Salary: £80,000 per annum

Location: Hybrid role between home and London office, where you will be able to work regularly from home around the requirements of your role for in person meetings or travel. You will have significant contact with national government and other stakeholders which will require you to be in London regularly. This is likely to be at least weekly.

Closing date for applications: Wednesday 9th July

Interviews: First interviews will be held remotely on Wednesday 16th July, with second round in person on Tuesday 22nd July

We’re looking for an experienced leader with expertise in leading national campaigns or programmes, and of working in partnership management at the highest level, across public, private and charity sector organisation. You will be a powerful communicator able to ensure a powerful and engaging national campaign.

Key responsibilities within the role will include:

• Develop and deliver the strategy for the charity to create new audiences for their mission across the UK, especially addressing target audiences for the campaign
• Ensure the campaign combines a consumer facing campaign as well as the mobilisation of national and local partners from the public and business sectors, as well as from civil society and influencers and celebrity talent
• Building campaign supporters into partnership to deliver the campaign and create an ongoing movement engaging new audiences beyond the campaign year
• Work with the Director of Communications and Marketing at the charity to commission agencies to develop insight, messages and communication strategies that will drive the effectiveness of the campaign
• Lead the campaign team of six reports, including four direct reports
• Lead and support the campaign Fundraising Lead as they ensure the campaign meets its fundraising goals
• Ensure the campaign has clear performance indicators; and commission and publish an evaluation report on completion

Charity People and actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.