Campaign Delivery Executive (CRM) (FTC)

UNiDAYS Ltd; Nottingham; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading student affinity network is seeking a Marketing Executive to drive campaigns across digital channels. In this role, you will manage campaign planning and execution, focusing on optimising performance and gathering insights from data. The ideal candidate has experience in digital marketing and CRM, and fluency in German is a plus. The position offers a flexible working model, competitive salary, and numerous benefits aimed at fostering a supportive work culture.

Benefits

25 days holiday plus flexible bank holidays

Company bonus scheme

Private health insurance

Enhanced parental leave pay

Support for home working setup

Qualifications

• Experience executing campaigns in a CRM or digital marketing environment.
• Experience delivering A/B tests.
• Ability to speak German highly desirable.

Responsibilities

• Execute marketing campaigns across digital channels.
• Optimize performance and conversion rates.
• Develop reports highlighting key metrics.

Skills

Digital marketing execution

CRM experience

Project management

Analytical skills

A/B testing

Understanding trends in data

Fluency in German

Job description

We are accelerating our efforts in international markets, and this role will be a key part of executing our marketing activity. You will be part of the engine room of our Marketing team, executing campaigns across multiple digital channels for our marketing and paid partner campaigns. Your role is to work on specific markets, understanding stakeholder needs, supporting the team, setting up, building, launching and optimising campaigns across different media channels.

Campaign Planning and Set Up

• Working across multiple teams, set up our campaigns aligned with the commercial objectives, budgets and target audiences, and market trends.
• Ensure any design and copy assets are suitable and language localisation is relevant.
• Coordinate across teams to check onsite & CRM inventory and calendars to ensure there are no capacity, audience or timing conflicts.
• Check the customer journey is seamless.
• Ensure tracking parameters are in place for reporting.

Campaign Execution and Optimisation

• Launch campaigns across various platforms, including our UNiDAYS website & app, CRM (email & push) and paid media (Meta, Snapchat, TikTok, Google Ads and others).
• Optimise campaign performance and conversion rates by proactively managing campaigns and making suggestions to relevant teams on further revenue potential.
• Where relevant, implement A/B tests to continuously improve campaign performance and key metrics.
• Conduct daily site checks across all regions to drive a high level of accuracy.

Reporting

• Develop campaign performance reports, highlighting key metrics, insights, and actionable recommendations for stakeholders.
• Interpret data to identify trends, opportunities, and areas for improvement, using analytical tools and platforms.

Best Practices and Continuous Improvement

• Stay up-to-date with the latest digital marketing trends and relay with team members.
• Contribute to the development and evolution of internal best practices, sharing insights and knowledge with the team.
• Collaborate with cross-functional teams to share insights, align strategies, and drive a culture of continuous improvement.

Experience & Qualifications

• Experience of executing campaigns in a CRM or digital marketing environment.
• Experience delivering AB tests.
• Experience of how CRM and paid social can be used to deliver against company goals.
• Experience in project management / time management best practices.
• Experience spotting trends in data and understanding the impact.
• Ability to speak German highly desirable.

We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world's largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world's biggest brands globally, taking their products and services into the hearts and minds of tomorrow's professionals, delivering engagement, building affinity and sales. You'll also be working for a Great Place to Work Certified™ company who have been recognised on the UK's Best Workplaces™ for Wellbeing and UK's Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK with Great Place to Work and be sure to visit our for more information.

We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package.

Benefits and Compensation

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how / when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we've all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we've created in the office but we're just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.