Business Development Representative

Vistex; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading software solutions provider is seeking a Business Development Representative to drive business growth. This role involves prospecting, engaging, and qualifying leads by working closely with the Marketing and Sales teams. Ideal candidates have strong persuasion and deal-making skills, excellent communication abilities, and a passion for adapting to market demands. Responsibilities include utilizing Salesforce, conducting qualification calls, and articulating the value of software solutions. Join a dynamic team committed to generating new sales opportunities.

Qualifications

• Strong persuasion and deal-making skills to turn prospects into qualified leads.
• Ability to speak and write confidently and clearly.
• Passion, curiosity, adaptability, and creativity in approach.

Responsibilities

• Identify and qualify prospects via conversation marketing tools.
• Engage and maintain assigned leads and contacts in Salesforce.
• Conduct initial qualification calls to identify opportunities.
• Articulate value proposition and ROI for Vistex solutions.
• Qualify leads from marketing campaigns.
• Schedule and conduct introductory calls between Sales and prospects.
• Build relationships with prospects and align with BANT criteria.
• Record and report performance against goals.

Skills

Persuasion

Deal-making

Communication

Empathy

Adaptability

Creativity

Tools

Salesforce

Conversation marketing tools

ABM tools

Job description

We are searching for an enthusiastic Business Development Representative (BDR) to join our team and support business growth. This role is responsible for prospecting, engaging, booking meetings and qualifying prospects, operating as a bridge between Marketing and Sales teams to generate new sales opportunities. Leveraging both inbound and outbound tactics, the BDR seeks to align him / herself with opportunities that have Budget, Authority, Need, and Timeline (BANT).

The ideal candidate will have strong persuasion and deal‑making skills to turn prospects into qualified leads. The BDR must be able to speak and write confidently and clearly, and listen empathetically to address prospect needs and articulate the competitive advantage of Vistex over similar businesses. The candidate needs genuine passion and a sense of curiosity, adaptability, and creativity to be successful and be able to respond to changing market demands.

Responsibilities

• Identify and qualify prospects via conversation marketing tools (Qualified), e‑mail, phone, and social media (LinkedIn).
• Possesses experience using ABM tools to analyze and review data and intelligently engage based on insights
• Engage and maintain assigned leads and contacts in Salesforce.
• Conduct short, initial qualification calls to identify opportunities for Vistex enterprise software.
• Articulate the specific value proposition and ROI that the buyer can expect from Vistex solutions and services.
• Qualify leads from marketing campaigns and events, leveraging intent / insights and sharing value‑add marketing resources to accelerate potential interest.
• Schedule and conduct introductory calls between Sales and prospects to assess opportunity and viability.
• Build and nurture relationships with prospects and align with BANT criteria.
• Open opportunities, update and maintain prospects with summary notes and next steps in Salesforce.
• Record and report performance in line with goals to ensure they are being met.

About us

The Vistex platform helps businesses finally get control of all their different promotions, rebates, SPAs, discounts, and other incentives. With so many programs across so many partner relationships, it can be impossible to see where all the money is going, let alone how much difference it’s actually making to revenue. With Vistex, business leaders can see the numbers, see what really works, and see what to do next – so they can make sure every dollar they spend really is driving more growth, not just more costs. It’s why global enterprises ranging from Coca-Cola to Sony to Grainger rely on Vistex every day. Vistex | Now it all adds up. ™