Brand Partnerships Manager, Retail - Global Business Solutions - London

TikTok; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading social media platform in the UK is seeking a Brand Partnerships Manager to build long-term relationships with iconic brands and drive innovation in retail storytelling. The ideal candidate will manage senior client relationships, understand auction-based buying models, and have a strong media sales or digital marketing background. Excellent communication skills and an analytical mindset are essential. This role involves engaging with C-suite stakeholders and collaborating cross-functionally to improve campaign outcomes.

Qualifications

• Experience in media sales, digital marketing, or brand partnerships.
• Strong track record of managing senior client relationships.
• Excellent communication and presentation skills.

Responsibilities

• Identify and unlock new business opportunities.
• Lead senior client relationships and drive adoption of ad products.
• Monitor performance and deliver insights for improvement.

Skills

Media sales experience

Digital marketing knowledge

Strong client relationship management

Analytical thinking

Communication skills

Job description

At TikTok, our Brand Partnerships Managers are at the forefront of building long-term relationships with the world’s most iconic brands. Within the Retail team, you will help shape the future of retail storytelling on TikTok — partnering with leading brands to drive innovation, cultural relevance, and measurable business impact through our most creative and high-performing advertising solutions.

As part of the wider Retail team, you’ll play a key role in defining how brands connect with audiences on TikTok — inspiring them to show up in ways that are entertaining, authentic, and influential. - Grow TikTok’s business within the Retail vertical, working closely with leading and emerging retail brands.

Responsibilities

• Identify and unlock new business opportunities to fuel long-term growth.
• Lead senior client relationships and drive adoption of TikTok’s ad products, creative solutions, and strategic best practices.
• Engage with C-suite stakeholders to build trusted partnerships and grow revenue.
• Shape TikTok’s external narrative in the category through thought leadership and proactive client engagement.
• Act as a product and strategy expert, guiding clients and agencies through the evolving TikTok ecosystem.
• Provide education and insights on platform trends, creative excellence, and performance strategies.
• Collaborate cross-functionally with creative, product, and measurement teams to elevate campaign outcomes.
• Monitor performance and deliver insights to drive continuous improvement and tangible business results.

Minimum Qualifications

• Experience in media sales, digital marketing, social or brand partnerships, ideally within retail, or performance sectors.
• Understanding of auction-based buying models, lead generation, and full-funnel marketing strategies.
• Strong track record of managing senior client and agency relationships, including C-level engagement.
• Analytical and strategic thinker with a solutions-oriented mindset.
• Excellent communication and presentation skills, with a flair for storytelling.
• Collaborative, entrepreneurial, and culturally curious.

Preferred Qualifications

• Familiarity with creator marketing, platform trends, and automotive communities on TikTok.
• Comfortable working in a fast-paced environment with evolving priorities.