Brand Manager & Strategy Planning

Very Group; Liverpool; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A dynamic digital retailer in Liverpool is seeking a Brand Strategy & Planning Manager to enhance brand strategies and insights. The ideal candidate will possess strong brand management experience and excellent analytical skills to translate insights into impactful brand plans. This role includes ownership of brand insights and collaboration across various teams. The position offers a flexible, hybrid working model and a competitive benefits package, including a £1,000 benefits allowance and substantial discounts on company products.

Benefits

Flexible, hybrid working model

Inclusive culture

£1,000 flexible benefits allowance

30 days holiday + bank holidays

LinkedIn learning access

Bonus potential

Up to 25% discount on company products

Matched pension up to 6%

Qualifications

• Strong background in brand management with successful brand strategies.
• Ability to translate data and insights into effective plans.
• Experience leading projects with internal stakeholders and external agencies.

Responsibilities

• Drive brand insights to inform strategy and plans.
• Support brand strategy optimizations and frameworks.
• Own the end-to-end brand cycle plan.
• Ensure brand identity is consistently activated.
• Support with ad-hoc strategic initiatives.
• Own monthly brand reporting against KPIs.

Skills

Brand management experience

Strategic and analytical thinking

Strong project management skills

Excellent communication skills

Attention to detail in creative delivery

Job description

About us.

We’re the team behind digital retailer Very.

Our purpose, helping families get more out of life, powers everything we do.

And we want our people to get more out of life too! If you’re high-performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go.

If you love making a difference, you’ll love making it sparkle for millions of Very customers. ✨

About the role.

Since successfully revitalising the brand in 2024, the Very Brand Marketing team are off to a flying start and we’re looking for a new flockstar to help supercharge our sparkle and elevate Very into a loved, household brand that is first-choice for our families.

As the Brand Strategy & Planning Manager, you will contribute to strategy optimisations, manage the brand planning process and act as a true brand champion, ensuring we bring sparkle to every single customer touchpoint.

This role partners with our fabulous flock of internal colleagues including the wider Brand Marketing team, Hello Studio and our Insights teams, as well as our external agencies across creative, media and brand tracking.

Think you’re a good fit for our flock? Click apply and let’s make it sparkle ✨.

What you’ll be doing:

• Insights: Ownership of key brand insights to inform and review plans including consumer and competitor trends, brand health and econometrics, ensuring key learnings are socialised across the Brand team and wider business.
• Brand strategy: Supporting the Senior Lead with the optimisation of our brand strategy and associated frameworks.
• Brand planning: Ownership of the end-to-end brand cycle plan, working with the Activation and Customer Planning teams to ensure the timely delivery of annual and quarterly brand plans, aligned to customer priorities.
• Brand identity & creative: Collaborate with stakeholders across the business to ensure that the brand identity is correctly, and consistently, activated across all customer touchpoints. Partner with Hello Studio and external agencies to manage, review and optimise our distinctive brand assets and guidelines.
• Strategic initiatives: Support Senior Brand Lead with the delivery of ad-hoc projects.
• Monthly reporting: Ownership of monthly brand reporting, ensuring we are measuring performance against agreed KPIs.

About you.

• A strong background in brand management with experience developing successful brand strategies and propositions.
• A strategic and analytical thinker who’s able to translate data and insights into clear and compelling plans.
• Strong project management skills with the ability to lead squads with external agencies and internal stakeholders.
• Excellent communication and presentation skills.
• Experience briefing and delivering creative, with absolute attention to detail and a passion for distinctive creative.

Some of our benefits

• Flexible, hybrid working model

• Inclusive culture and environment, check out our Glassdoor reviews

• £1,000 flexible benefits allowance to suit your needs

• 30 days holiday + bank holidays

• LinkedIn learning access

• Bonus potential (performance and business-related)

• Up to 25% discount on Very.co.uk

• Matched pension up to 6%

• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a two-stage interview process for this position:

1st stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd Stage – A one-hour formal task based interview where you can expect both competency and technical questions.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.