Brand Manager - Luxury Brand - London

CVUK; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A luxury beauty and fashion brand in the UK seeks a Brand Manager to lead strategic initiatives across retail, wholesale, and digital channels. The role involves developing brand strategies, managing partnerships, and overseeing marketing budgets. Ideal candidates will have proven experience in brand management within the luxury sector, strong project management skills, and a passion for luxury branding.

Qualifications

• Proven experience in brand management within a luxury beauty, fashion, or lifestyle environment.
• Strong understanding of luxury consumer behavior and brand positioning.
• Exceptional communication and storytelling skills.

Responsibilities

• Develop and execute seasonal brand strategies.
• Lead the creative direction of brand campaigns.
• Oversee the production of brand assets.
• Partner with retail teams for in-store experiences.
• Identify and manage strategic partnerships.
• Oversee brand marketing budgets.

Skills

Brand management experience

Luxury consumer behavior understanding

Communication skills

Project management skills

Creative thinking

Collaboration skills

Job description

We are seeking a visionary Brand Manager to lead strategic brand initiatives across retail, wholesale, and digital channels for a luxury beauty/fashion brand. This role is pivotal in shaping brand perception, driving consumer engagement, and elevating desirability through compelling 360° campaigns and activations that resonate with high-end audiences and support commercial growth.

This is an exciting opportunity for a brand-focused professional with a deep understanding of luxury positioning, who can translate strategic goals into elevated brand experiences, manage cross‑functional projects, and thrive in a fast‑paced, creative environment.

Key Responsibilities

Brand Strategy & Campaign Development

• Develop and execute seasonal brand strategies that reflect the brand's luxury positioning and align with global marketing objectives.
• Lead the creative direction and execution of brand campaigns, including photoshoots, storytelling, and visual identity across all touchpoints.
• Oversee the production of brand assets including campaign lookbooks, press kits, and digital content tailored for luxury audiences.
• Ensure timely delivery of high-quality creative assets for social, PR, influencer, and e-commerce channels.
• Collaborate with leadership to align brand storytelling with product launches, cultural moments, and commercial priorities.
• Maintain brand consistency across all consumer‑facing platforms, ensuring every touchpoint reflects the brand's ethos and aesthetic.

Retail & Trade Marketing

• Partner with retail and wholesale teams to deliver premium in‑store experiences, events, and activations that drive engagement and loyalty.
• Manage co‑op marketing initiatives with luxury retail partners, ensuring optimal brand visibility and ROI.
• Support VIP strategies to enhance customer retention and elevate the brand experience.
• Deliver monthly performance reports with insights to inform future brand strategies and investments.

Partnerships & Collaborations

• Identify and manage strategic partnerships, sponsorships, and influencer collaborations that align with brand values and elevate brand equity.
• Lead execution of key brand moments including product launches, seasonal activations, and experiential events.
• Ensure all external collaborations reflect the brand's luxury positioning and deliver measurable impact.

Agency & Stakeholder Management

• Act as the primary liaison for creative, PR, and media agencies, ensuring alignment with brand goals and timely delivery of assets.
• Manage external partners to ensure consistent messaging, reporting accuracy, and performance tracking.
• Collaborate cross‑functionally with internal teams including product, digital, and sales to ensure cohesive brand execution.

Budget & Performance Management

• Oversee brand marketing budgets, ensuring efficient allocation and tracking of spend.
• Monitor campaign KPIs, brand health metrics, and ROI to inform future planning and investment decisions.

Skills & Experience

• Proven experience in brand management within a luxury beauty, fashion, or lifestyle environment.
• Strong understanding of luxury consumer behavior and brand positioning.
• Exceptional communication and storytelling skills, with a keen eye for detail and aesthetics.
• Experience managing agencies, creative teams, and cross‑functional stakeholders.
• Highly organised with strong project management skills and the ability to juggle multiple priorities.
• Creative thinker with a strategic mindset and commercial acumen.
• Confident, collaborative, and proactive team player with a passion for luxury branding.