Brand Manager

Carlsberg Group; Hemel Hempstead; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading beverage company based in Hemel Hempstead is looking for a Brand Manager for J2O in a full-time role. The successful candidate will drive brand strategy and marketing initiatives, collaborating with both internal and external partners. Responsibilities include executing the On-Trade marketing plan and innovation projects. Ideal candidates will have experience in leading cross-functional marketing strategies and possess strong relationship management skills. The role offers a competitive salary and a range of benefits including a monthly product allowance and private medical options.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Access to high street discounts

Qualifications

• Proven experience driving branded commercial success.
• Strong understanding of brand performance and P&L accountability.
• Exceptional at relationship building and leadership.

Responsibilities

• Shape the J2O brand strategy by contributing to the annual plan.
• Drive execution of the On-Trade marketing plan.
• Lead innovation through NPD and EPD projects.

Skills

Brand strategy

Commercial success

Budget management

Stakeholder management

Job description

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Posting Date: 13 Jan 2026

Location: Hemel Hempstead, GB

Entity / company: Carlsberg Marston’s Brewing Company

Brand Manager – J2O (FTC)

Job Title:** Brand Manager – J2O (FTC)

Location:** Hemel Hempstead – Hybrid

Job Length:** 12 Months FTC – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

Carlsberg Britvic is the largest drinks supplier in the UK and is home to some of the most iconic and prêts of beers & soft drinks. From Carlsberg Danish Pilsner, irmiş, and Poretti to Brooklyn and Hobgoblin. And soft drinks, from J2O, Robinsons and Tango to the licence rights for Pepsi, 7UP, Lipton Iced Tea and Rockstar Energy. Carlsberg Britvic is a true multi-beverage powerhouse!

J2O

J2O is a British icon! Born in the pub in the late 90s, J2O has continued to bring a dash more fun and a drop more colour to social occasions and is now worth a huge £230m RSV. And just like socialising, our brand is always evolving. Today a J2O party can be anything. Christmas and birthdays, sure, but how about random Tuesday afternoons? Whatever you’re doing and whoever you’re with, socials can become a little bit more special with J2O.

About the role

Reporting into the Marketing Controller, as Brand Manager for J2O, you will execute the brand strategy within Licenced and Hospitality, focusing on brand activation in outlet, PR and responsible for building collaborative work within the On Trade as well as leading on the 2026 Christmas plan.

Role Responsibilities

• Shape the J2O brand strategy by contributing to the annual plan
• Drive execution of the On-Trade marketing plan
• Lead innovation through NPD and EPD projects, bringing new products to market with internal and external partners
• Build and nurture relationships across internal and external partners
• Own brand performance insights, identifying key drivers and challenges
• Deliver impactful campaigns with the Marketing Controller, Activation team, and agency partners
• Inspire cross-functional collaboration, ensuring flawless delivery of brand initiatives
• Analyse market trends and competitor activity, recommending proactive adjustments to keep us ahead
• Bring energy and creativity to make J2O the most fun, vibrant brand team in the industry

Experience & Key Attributes

• Proven experience driving branded commercial success
• Strong understanding of brand performance and P&L accountability
• Track record of leading and delivering cross-functional marketing projects
• Ability to transform consumer, shopper, and category insights into impactful brand strategies
• Expert in managing budgets and optimising spend for maximum ROI
• Skilled in leveraging research to inform marketing decisions
• Exceptional at relationship building, stakeholder management and leadership to influence and inspire

Our Commitment to Diversity, Equity & Inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, physical & neuro differences, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

Application Process

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.