Brand Manager - Food To Go

Tesco UK; Digswell; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading retail company is seeking a talented Brand Manager to drive the development of its Own Brand range within the Food To Go category. The ideal candidate will work closely with cross-functional teams to manage brand strategy, utilizing data-driven insights to create compelling propositions. Responsibilities include overseeing the Own Brand Development, launching innovative products, and maintaining brand guidelines. Candidate should have strong commercial acumen and experience in brand leadership, teamwork, and stakeholder management.

Benefits

Flexible working options

Inclusive and accessible recruitment process

Support for personal and professional balance

Qualifications

• Previous Brand leadership experience is required.
• Experience in teamwork and collaboration is preferred.
• Commercial understanding is necessary.
• Ability for stakeholder management is essential.

Responsibilities

• Responsible for Own Brand Development across all tiers.
• Deliver the Own Brand Strategy within the Food To Go category.
• Identify and prioritize opportunities for Own Brand development.
• Develop and launch new product concepts for growth.
• Ensure consistent implementation of brand guidelines across touchpoints.
• Monitor market and customer metrics for brand opportunities.
• Share best practices and ensure relevance for international markets.

Skills

Brand leadership experience

Teamwork & collaboration

Commercial understanding

Stakeholder management

Job description

We’re looking for a talented Brand Manager to lead the development of our Own Brand range within the Food To Go category. In this role, you’ll identify and prioritise growth opportunities across our food brands, shaping propositions that excite customers and drive performance.

You’ll work closely with cross-functional teams to deliver our brand strategy and pipeline, managing all elements of the 6Ps: Product, Packaging, Price, Place, People and Promotion. Your ability to turn data and customer insight into compelling brand propositions will be key to success.

This role is ideal for someone with strong commercial acumen, a passion for brand building and the ability to collaborate effectively with stakeholders to deliver results.

Responsibilities

• Responsible for Own Brand Development across all tiers in my designated category. Working with cross-functional teams to lead the delivery of our brand strategic plans and pipelines across the 6Ps (Product, Packaging, Price, Place, People, Promotion) in my area.
• Developing and delivering the Own Brand Strategy across all Own Brand tiers (Tesco Finest, Tesco Core & Exclusively At Tesco brands) within the Food To Go category, including Sandwiches, Wraps, Salads, Sushi & Snacking.
• Identifying and prioritising opportunities for Own Brand development, building an Innovation Pipeline for the category, and aligning cross-functional & senior teams to deliver.
• Turning insight into action; developing and launching new compelling product concepts and propositions to unlock future growth.
• Briefing insight, design, and communication teams to bring propositions to life, ensuring consistent implementation of brand guidelines across all customer touchpoints.
• Developing strong relationships within cross-functional teams and with key senior stakeholders.
• Constantly monitoring the market and customer metrics in my area to proactively identify issues and opportunities for the brand.
• Sharing best practice, and ensuring all plans & pipelines are relevant and transferable to international markets across the Tesco Group.
• Following our Business Code of Conduct and always acting with integrity & due diligence.

Qualifications

• Previous Brand leadership experience.
• Teamwork & collaboration experience.
• Commercial understanding.
• Stakeholder management.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.