Brand Manager B2B

Michael Page (UK); Manchester; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A well-established B2B organisation in Manchester is seeking a Brand Manager - B2B to enhance brand awareness and market positioning. This role involves developing marketing strategies, overseeing campaigns, and managing budgets. Ideal candidates will have experience in brand marketing, strong analytical skills, and excellent communication abilities. The position offers a competitive salary between £40,000 and £45,000 with a hybrid working environment.

Benefits

Competitive salary between £40,000 and £45,000

Hybrid working environment

Permanent position

Qualifications

• Proven experience in brand marketing, ideally within a B2B environment.
• 2-3+ years of full-time marketing experience.
• Strong understanding of marketing strategies and budget management.

Responsibilities

• Develop effective brand marketing strategies.
• Oversee marketing campaign creation and execution.
• Analyse market trends and competitor activities.
• Manage marketing budget effectively.
• Generate detailed performance reports for management.

Skills

Brand marketing experience

Campaign management

Market analysis

Communication skills

Collaboration

Job description

• Hybrid Working
• Office in accessible location in Manchester

About Our Client

Our client is a well-established B2B organisation based in Manchester, selling physical products into areas such as automotive and construction. As a medium-sized company, they are known for their innovation and commitment to delivering high-quality products to their customers.

Job Description

The key responsibilities for the Brand Manager - B2B role will include:

• Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
• Oversee the creation and execution of marketing campaigns across various platforms.
• Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
• Analyse market trends and competitor activities to identify growth opportunities.
• Manage the marketing budget and ensure campaigns deliver value for investment.
• Generate detailed reports on campaign performance and present findings to senior management.
• Work closely with external agencies and suppliers to deliver marketing projects on time.
• Support the development of innovative marketing materials to engage target audiences effectively.

The Successful Applicant

For the Brand Manager - B2B role, a successful candidate should have:

• Proven experience in brand marketing, ideally within a B2B organisation, however this is not essential. B2C Brand experience will be considered.
• 2-3+ years experience working in a full time marketing role.
• Working for a company selling and distributing physical products is highly desirable.
• Strong understanding of marketing strategies and campaign management.
• Ability to analyse market data and apply insights to marketing plans.
• Excellent communication and collaboration skills.
• A background in managing budgets and delivering results-driven campaigns.

What's on Offer

On offer for the Brand Manager - B2B role:

• Competitive salary ranging from £40,000 to £45,000
• Opportunity to work in a hybrid working environment.
• Permanent position within a stable and reputable company.