Brand Manager

Owen Daniels; Wolverhampton; Hybrid; GBP 51,000 - 60,000; Full time

Job summary

A manufacturing company in Wolverhampton is seeking a Brand Manager to develop brand presence in UK and international markets. You’ll lead brand strategy, campaign planning, and creative delivery, ensuring consistent storytelling that reflects the company's heritage. Responsibilities include managing marketing plans, maintaining brand identity, and working with various teams to support product launches. Ideal candidates have a degree and 5+ years of B2B/B2G marketing experience, preferably in healthcare. Benefits include a car allowance, bonus scheme, and generous holiday provision.

Benefits

Car Allowance

Bonus scheme

Free on-site parking

Pension scheme

25 days holiday plus bank holidays

Death benefit scheme

Salary exchange

Long service awards

Birthday card and voucher

Simply Health Benefit

Unum Employee Assistance Programme

Share Incentive Plan

Regular company social events

Qualifications

• 5+ years B2B or B2G marketing experience, preferably in healthcare.
• Strong track record in product marketing and brand development.
• Willingness to travel (up to ~30%).

Responsibilities

• Develop and measure the tactical marketing plan aligned with the strategic vision.
• Lead the creation of campaign toolkits and collateral.
• Ensure consistent application of brand identity across all channels.
• Manage the annual marketing calendar and coordinate campaigns.

Skills

B2B marketing

B2G marketing

Campaign management

Brand strategy development

Commercial acumen

Education

Degree in Health, Life Sciences, Business or related subject

Job description

Overview

Role: Brand Manager. Type: Permanent. Pay: Up to £60,000 per annum. Location: Wolverhampton (Remote with occasional travel). We are supporting a growing Wolverhampton manufacturing business and, due to continued expansion within their marketing team, they’re looking for a Brand Manager to develop their brand presence across UK and international markets. As the Brand Manager, you’ll lead on brand strategy, campaign planning and creative delivery, ensuring consistent high-quality storytelling that reflects their heritage and purpose. You’ll work closely with sales, business development, technical and operational teams to build awareness, support product launches and ensure the brand is applied consistently across every touchpoint.

Responsibilities

• Develop, deliver and measure the tactical marketing plan in line with the company\'s strategic vision and mission
• Lead the creation of campaign toolkits, messaging frameworks and collateral for product launches, events and sales activity
• Ensure brand identity, tone of voice and visual standards are applied consistently across all channels
• Manage the annual marketing calendar, coordinating campaigns, events, PR, digital content and Voice of Customer activity
• Gather and interpret customer, market and competitor insight to identify opportunities for market development and growth
• Lead on brand strategy, campaign planning and creative delivery, ensuring consistent high-quality storytelling that reflects heritage and purpose
• Work closely with sales, business development, technical and operational teams to build awareness, support product launches and ensure the brand is applied consistently across every touchpoint

Essential Experience / Qualifications

• Degree or equivalent in Health, Life Sciences, Business or related subject
• 5+ years B2B or B2G marketing experience (healthcare or care sector preferred)
• Proven experience in product marketing and solution-based brand development
• Strong track record delivering value-proposition campaigns and product launches
• Strong commercial acumen with the ability to measure campaign ROI
• Willingness to travel nationally and internationally (up to ~30%)

Benefits

• Car Allowance
• Bonus scheme
• Free on-site parking
• Pension scheme
• 25 days holiday plus bank holidays, 1 additional day accrued from 5 years’ service onwards up to a maximum of 30 days plus bank holidays
• Death benefit scheme 2 x annual salary
• Salary exchange
• Long service awards for 10, 20 & 25 years (£50, £150 & £500)
• Birthday card and voucher and Christmas gift for all employees
• Simply Health Benefit (company funded at level 1, upgrades available) – employees can claim money back towards medical check-ups, appointments, and treatments
• Unum Employee Assistance Programme and on-site trained mental health first aiders
• Share Incentive Plan
• Regular company social events – summer & Christmas parties and seasonal celebrations

If you feel you\'re a good fit for this position, please click \"apply\"