Brand Manager

Michael Page; Welwyn; On-site; GBP 40,000 - 60,000; Full time

Job summary

A well-established company in the FMCG sector seeks a Marketing Manager to develop and execute marketing strategies to enhance brand presence and drive growth. The ideal candidate will have experience in the FMCG industry, be skilled in analyzing data and consumer behavior, and possess excellent communication skills. A competitive salary and benefits are offered.

Benefits

Competitive salary

Benefits

Qualifications

• Experience in the FMCG industry is essential.
• Strong analytical skills to translate data into strategies.
• Excellent collaboration and communication skills.

Responsibilities

• Develop and execute marketing strategies.
• Collaborate with teams for alignment of marketing initiatives.
• Analyse market trends and consumer insights.

Skills

Experience in the FMCG industry

Proven experience in activations/POS

Strong understanding of brand development

Proficiency in analysing data

Excellent communication skills

Ability to manage multiple projects

Knowledge of budget management

Job description

You will be responsible for developing and executing marketing strategies to elevate brand presence and drive growth. This role offers a unique opportunity to make a significant impact on the company's success.

Client Details

This business is a well‑established company in the FMCG sector with a portfolio of leading brands. They are incredibly employee‑centric with a fast paced and busy environment.

Description

You will be responsible for:

• Developing and executing marketing strategies.
• Collaborate with cross‑functional teams to ensure alignment of marketing initiatives.
• Analyse market trends and consumer insights to inform decision‑making.
• Manage relationships with external agencies to deliver impactful campaigns.
• Deliver annual NPD.
• Oversee the development of promotional materials and ensure brand consistency.
• Track budgets and ensure cost‑effective use of resources.
• Present reports and updates to stakeholders on brand performance.

Profile

The successful candidate should have:

• Experience in the FMCG industry.
• Proven experience in activations/POS.
• A strong understanding of brand development and consumer behaviour.
• Proficiency in analysing data and translating insights into actionable strategies.
• Excellent communication and collaboration skills to work effectively with teams and stakeholders.
• Proven ability to manage multiple projects and meet deadlines.
• Knowledge of budget management and resource allocation.

Job Offer

A competitive salary + benefits is on offer for the successful candidate.