Brand Manager

Better placed recruitment; England; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading travel brand in the UK seeks an experienced Brand Manager to elevate their brand presence. This role involves defining brand strategy, overseeing multi-channel execution, and ensuring cohesive storytelling across touchpoints. Ideal candidates will have extensive experience in the travel sector, particularly within the luxury market, and be adept at translating insights into engaging narratives. The position offers hybrid working, aligning with the company's ambition and creative vision.

Qualifications

• Extensive experience in travel, with an understanding of the luxury market.
• Proven record of brand development and multi-channel execution.
• Ability to create emotionally engaging stories that resonate with the target audience.

Responsibilities

• Define and apply the brand’s positioning across campaigns.
• Be the day-to-day brand authority, ensuring consistency.
• Lead brand refreshes and positioning initiatives.
• Own the social media channel and drive content strategy.

Skills

Brand strategic thinking

Creative virality

Communication skills

Digital marketing knowledge

Job description

Brand Manager

D2C Travel

Greater Manchester

Hybrid & Flexible working

This is a fantastic role for one of the most stand out travel brands in the UK. A highly ambitious business that continues to push boundaries, are now looking for an experience Brand/ Creative Manager. You’ll be the guardian and creative force behind their continued success.

You’ll shape how the brand looks, sounds, and feels, bringing it to life through compelling narratives and distinctive creative expression.

Leading the development of brand ideas and oversee their multi-channel execution, ensuring every touchpoint feels cohesive and authentic.

From big brand moments to everyday storytelling, you’ll turn insight into emotionally engaging stories that build connection, trust, and long term brand equity in an ever evolving and competitive landscape.

This role is perfect for an experienced Brand Manager who is strategic, but deeply creative, with a strong instinct for tone and identity.

With the support of the wider Marketing & Digital team, you’ll support the new Brand strategy across touchpoints including Social Media, Video Content, Digital PR and Outreach whilst supporting channel teams on BAU campaigns across Email, DM and Digital Marketing.

The client is looking for someone with vast travel experience with an understanding of the “luxury” market.

Key responsibilities include:

• Define and actively apply the brand’s positioning, purpose, and personality across all campaigns, content, and customer touchpoints.
• Be the day-to-day brand authority, making decisions on what fits the brand and ensuring consistency across every channel and team
• Work closely with internal teams and agencies to bring brand-led creative ideas to life, providing clear, actionable feedback.
• Brief and review creative work
• Support performance marketing and campaigns by providing brand clarity and hands‑on input to ensure identity isn’t diluted.
• Own brand guidelines and ensure they evolve as the business grows
• Lead brand refreshes, launches, or repositioning initiatives when required
• Own the social media channel end-to-end, including strategy, content planning, publishing, optimisation, and performance reporting.
• Define and drive the video channel strategy end-to-end, setting the vision, formats, and platform approach, overseeing production and publishing
• Manage and evolve outreach activity from strategy and targeting through to hands‑on prospecting, pitching, relationship building, and results tracking.
• Work alongside an agency on the brand’s digital PR approach, identifying and developing PR-worthy narratives around destinations, itineraries and trends that earn attention, coverage, and credibility across travel and lifestyle media.