Brand Manager

Colgate-Palmolive; England; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading global consumer products company seeks a Professional Brand Manager to drive the toothpaste portfolio in Northern Europe, including key responsibility for market performance and product advocacy. You will partner with teams to develop brand strategies, lead product launches, and foster relationships with dental professionals. An ideal candidate should have a bachelor's degree and experience in healthcare or consumer health, strong commercial acumen, and effective communications skills.

Qualifications

• Previous experience in dental, healthcare, pharmaceutical marketing, or consumer health is a plus.
• Solid foundation in basic (oral) health or life sciences is essential.
• Inquisitive, proactive, and a team player who motivates others.

Responsibilities

• Drive key performance indicators (KPIs) for market share and sales growth.
• Grow product awareness among the dental profession.
• Develop and execute the annual brand plan.

Skills

Commercial and analytical skills

Networking and relationship building

Effective communication

Leadership

Education

Bachelor's degree

Job description

Job Number

#170550

Location

Woking UK

Team

Professional Marketing, Customer Experience

Reporting to

Group Brand Manager, Northern Europe

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let’s build a brighter, healthier future for all.

Role Purpose

As the Professional Brand Manager, you will be the visionary and commercial driver behind our professionally-focused toothpaste portfolio across the Northern Europe Hub (UK, Ireland, Sweden, Denmark, Norway, Finland).

Key Responsibilities

• Market Leadership: Drive all key performance indicators (KPIs), including market share growth, net sales, margin, and professional recommendation objectives.
• Professional Advocacy: Strategically grow awareness and understanding of our product benefits among the dental profession to inspire and drive chairside recommendation.
• Strategic Growth: Partner with the European team to assess opportunities, build a robust 5‑year innovation pipeline, and expand market demand.
• External Influence: Liaise with and influence key external collaborators and Key Opinion Leaders (KOLs) to build brand advocacy and inform our strategic direction.
• Go‑to‑Market Ownership: Lead the end‑to‑end commercialisation and go‑to‑market strategy for all new product launches across Northern Europe.

Commercial Execution

• Brand Strategy: Own the development and execution of the annual brand plan, securing alignment and consensus across all internal partners.
• Commercial Execution: Create and implement targeted initiatives to drive volume and net sales growth across the Northern Europe Hub.
• Stakeholder Collaboration: Serve as the primary communication point for the portfolio, developing compelling training and detailing materials for our internal teams (e.g., Oral Care Consultants, Customer Development).
• Innovation & Launch: Lead the progression of NPD projects with the EU team and spearhead the local development and implementation of the go‑to‑market plan, including business case creation, forecasting, and gaining launch approval.
• Partnerships & Insights: Collaborate closely with the N. Europe Professional Group Brand Manager and external agencies to identify market expansion opportunities using deep market insights.
• Budget Management: Strategically manage the advertising and promotions (A&P) budget to ensure maximum return on investment.
• Training & Empowerment: Partner with the Scientific Affairs team to lead comprehensive product training for our Oral Care Consultants, ensuring they are fully equipped with product and clinical knowledge.
• Risk Management: Provide timely and transparent communication on all brand opportunities and challenges to the Group Brand Manager.

What You Bring

• Education: A bachelor's degree is highly valued.
• Experience: Previous experience in dental, healthcare, pharmaceutical marketing, or consumer health is a plus.
• Foundational Knowledge: A solid foundation in basic (oral) health or life sciences is essential for success in this professional environment.
• Commercial Acumen: Highly competent commercial and analytical skills with a track record of using data and insights to make informed decisions.
• Leadership & Influence: A confident and compelling presence that quickly builds trust and respect with diverse internal teams and external dental professionals. You have the gravitas to challenge the status quo and successfully influence stakeholders at all levels.
• Mindset: Inquisitive, proactive, and a true team player who naturally seeks out opportunities for improvement and enthusiastically motivates others.

Key Competencies

• Professional Partnership & Relationship Building: Exceptional networking skills to build mutually beneficial relationships.
• Strategic Vision: The ability to balance achieving both short‑term targets and long‑term strategic goals.
• Effective Communication: Clearly, concisely, and convincingly expressing ideas to various audiences.
• Leading Change: Demonstrating flexibility and confidence when initiating and navigating change.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.