Brand Director

Freddie's Flowers; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading floral design company based in London seeks an experienced Brand Director to spearhead brand strategy and growth. The ideal candidate will possess over 10 years of brand leadership experience in consumer-oriented industries. Responsibilities include guiding brand direction, mentoring teams, and executing impactful campaigns across various channels. This role offers an exciting opportunity to influence a vibrant, purpose-driven brand in a creative environment.

Benefits

Option to buy extra holiday days

Discounted flowers for friends/family

Work from home options

Learning and Development Support

Cycle to work scheme

Employee Assistance Programme

Discounted gym membership

Health and wellbeing sessions

Team socials and events

Bi-Weekly lunch

Flowers!

Qualifications

• 10+ years of experience in brand leadership roles.
• Experience in consumer, beauty, lifestyle, or premium DTC.
• Strong creative and commercial awareness.

Responsibilities

• Refine the brand strategy to drive growth and cultural relevance.
• Support and mentor brand and creative teams.
• Manage a Senior Brand Manager and provide clear priorities.

Skills

Brand strategy

Consumer marketing

Leadership

Creative thinking

Data analysis

Job description

Freddie's Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people's relationship with flowers. We believe flowers aren't only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct‑to‑consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like‑minded purpose‑led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie's Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we're now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.

About the Role

As the Brand Director, you'll be the strategic lead for our brand – ensuring it grows with clarity, consistency, and resonance. You'll guide and support our brand vision, elevate execution across all customer touchpoints, and connect brand positioning to long‑term business goals.

You'll be the key voice of the brand, ensuring everyone is aligned and empowered to deliver standout work – while keeping our brand emotionally rich, culturally relevant, and commercially sharp.

This is an ideal role for someone with deep brand building experience in consumer, lifestyle, or luxury categories who is looking for a high‑impact position and isn't afraid to roll up their sleeves.

Responsibilities

Brand Strategy & Positioning

• Refine and evolve the brand strategy to drive awareness, growth, loyalty, and cultural relevance
• Define brand architecture, messaging, and tone of voice
• Lead seasonal and annual brand planning with input from key creative and commercial stakeholders

Brand Direction & Execution

• Support and mentor the brand and creative teams to deliver emotionally compelling campaigns and content whilst championing brand consistency
• Deliver highly effective campaigns and content across socials, partnerships, press and events with clear, measurable goals

Team Leadership & Collaboration

• Manage and coach a Senior Brand Manager and Copy Lead, providing clear priorities and structured development
• Represent the Brand team as part of the Senior Management Group
• Act as a bridge between the creative and commercial teams, ensuring alignment
• Nurture a positive and purposeful brand culture within the team

Growth & Innovation

• Guide brand evolution as the company expands into new categories (e.g. gifting, retail, or international markets)
• Use insight, intuition, and data to uncover brand opportunities and audience segments
• Stay ahead of cultural trends and competitor activity

Requirements

• An experienced brand leader (10+ years) with a background in consumer, beauty, lifestyle, or premium DTC
• Willing and able to be hands‑on in campaign planning and delivery
• A sharp brand thinker with a deeply creative instinct and commercial awareness
• Highly collaborative and emotionally intelligent, with a mentorship mindset
• Comfortable working closely with a founder and creative‑led team
• Excited to build something beautiful, joyful, and culturally meaningful

Benefits

• Option to buy extra holiday days
• Discounted flowers for friends/family
• WFH (where applicable)
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Discounted gym membership
• Cash plan with Medicash
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events
• Bi‑Weekly lunch
• And Flowers!

Inclusion

Freddie's Flowers recognises our success is dependent on the success of our people. Freddie's Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for