Brand & Culture Marketing Lead – Global Sports

Baller League; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A dynamic football entertainment company in the UK is looking for a Brand & Culture Marketing Manager to elevate its presence and engage fans globally. The role involves developing culturally relevant campaigns across sports and digital platforms, managing both organic and paid media strategies, and collaborating with creators and teams to strengthen community engagement. Ideal candidates will have robust marketing skills and a passion for sports culture, with an expectation of occasional evening and weekend work during peak seasons. Competitive compensation and growth opportunities are offered.

Qualifications

• Experience in creating impactful brand campaigns across culture and platforms.
• Strong understanding of performance marketing and audience engagement.
• Confidence in data analysis and defining success metrics.

Responsibilities

• Lead development of brand campaigns tapping into cultural moments.
• Champion consistent brand identity across various channels.
• Manage end-to-end campaign delivery from strategy to execution.
• Own organic and paid media strategies to drive ticket sales.

Skills

Culturally fluent marketing

Digital growth understanding

Data analysis

Collaboration with creators

Audience segmentation

Job description

A dynamic football entertainment company in the UK is looking for a Brand & Culture Marketing Manager to elevate its presence and engage fans globally. The role involves developing culturally relevant campaigns across sports and digital platforms, managing both organic and paid media strategies, and collaborating with creators and teams to strengthen community engagement. Ideal candidates will have robust marketing skills and a passion for sports culture, with an expectation of occasional evening and weekend work during peak seasons. Competitive compensation and growth opportunities are offered.