Brand Analytics & Data Insights Lead

Volkswagen Group UK; Milton Keynes; On-site; GBP 60,000 - 80,000; Full time

Job summary

An automotive company in Milton Keynes is seeking a Brand Analytics and Data Intelligence Manager on a full-time secondment covering maternity leave until March 2027. This role involves reporting insights on customer behavior and engagement, leading data analytics to drive sales, and managing third-party suppliers for brand tracking. The ideal candidate will have a digital analytics background and strong communication skills. A competitive salary and various benefits are offered.

Benefits

Competitive salary

Car schemes

Discretionary bonus

Enhanced pension contributions

Private healthcare

27 days holiday plus bank holidays

Life insurance

Health & wellbeing support

Flexible benefits

Qualifications

• Experience in digital analytics and enterprise level analytics solutions.
• Strong ability to communicate complex data to different audiences.
• Proven skills in stakeholder management and driving change.

Responsibilities

• Provide insights on customer behavior and brand engagement.
• Lead marketing data analytics to drive sales and engagement.
• Manage budgets and supplier relationships for brand tracking.

Skills

Digital analytics background

Experience with Power BI, Tableau, Adobe Analytics or Google Analytics

Analysing and interpreting Digital and Marketing metrics

Understanding of digital data collection techniques

Stakeholder management skills

Excellent communication and presentation skills

Self-motivated

Customer-centric mindset

Tools

Power BI

Tableau

Google Analytics

Job description

An automotive company in Milton Keynes is seeking a Brand Analytics and Data Intelligence Manager on a full-time secondment covering maternity leave until March 2027. This role involves reporting insights on customer behavior and engagement, leading data analytics to drive sales, and managing third-party suppliers for brand tracking. The ideal candidate will have a digital analytics background and strong communication skills. A competitive salary and various benefits are offered.