Biotech GTM Strategy Lead for First-in-Class Launch

Bond Williams; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A fast-growing biotechnology company in Greater London seeks an experienced Senior Product Marketing Manager to lead the go-to-market strategy of its first commercial product. This strategic role focuses on market entry, positioning, and launch readiness, requiring proven experience in product marketing within biotech and life sciences. The ideal candidate will collaborate with multiple teams and ensure successful market introduction.

Qualifications

• Proven experience in product marketing within biotech or life sciences.
• Ability to translate complex scientific capabilities into marketing narratives.
• Experience in defining go-to-market strategies.

Responsibilities

• Own the go-to-market strategy for a first-in-class life sciences product.
• Define target markets, customer segments, positioning, and messaging.
• Partner with Product, R&D, Commercial, and Leadership teams for launch readiness.

Skills

Strategic marketing

Market segmentation

Pricing strategy

Stakeholder collaboration

Job description

A fast-growing biotechnology company in Greater London seeks an experienced Senior Product Marketing Manager to lead the go-to-market strategy of its first commercial product. This strategic role focuses on market entry, positioning, and launch readiness, requiring proven experience in product marketing within biotech and life sciences. The ideal candidate will collaborate with multiple teams and ensure successful market introduction.