B2B Database & CRM Marketing Lead

2i Recruit Ltd; Dorking; On-site; GBP 40,000 - 60,000; Full time

Job summary

A recruitment agency is seeking a proactive Database Marketing Manager in Dorking. The ideal candidate should have strong experience in CRM and database management, excellent analytical skills, and a solid understanding of GDPR. Responsibilities include developing targeted marketing databases, conducting research for niche industries, and supporting data-driven marketing strategies. This role offers an opportunity to lead database projects and enhance B2B outreach through data optimisation.

Qualifications

• Strong experience with modern CRM and database systems.
• Proficient in Excel for data analysis.
• Ability to recognize B2B market trends through research.
• Familiar with email marketing platforms.
• Confident communication skills are essential.
• Capability to implement data strategies effectively.
• Understanding of GDPR and data compliance practices.
• Strong analytical and organisational skills.
• Experience in B2B marketing is advantageous.

Responsibilities

• Develop and optimise marketing databases for B2B outreach.
• Conduct research to build data lists for international markets.
• Collaborate with leadership and marketing teams.
• Ensure data accuracy for strong campaign performance.
• Maintain GDPR compliance in data handling.
• Use insights to enhance marketing activities.
• Manage database projects on time and to high standards.
• Support email marketing campaign optimisation.

Skills

CRM and database management

Excel

Research ability

Email marketing platforms

Communication skills

Data strategy design

GDPR compliance

Analytical skills

Organisational skills

Project management

B2B marketing experience

Job description

A recruitment agency is seeking a proactive Database Marketing Manager in Dorking. The ideal candidate should have strong experience in CRM and database management, excellent analytical skills, and a solid understanding of GDPR. Responsibilities include developing targeted marketing databases, conducting research for niche industries, and supporting data-driven marketing strategies. This role offers an opportunity to lead database projects and enhance B2B outreach through data optimisation.