B2B Content Marketing Manager

Flagstone; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A financial technology company in Greater London is seeking a B2B Content Marketing Manager. The candidate will manage content strategy to enhance brand awareness and engagement within finance sectors. Key responsibilities include creating high-quality content and establishing the company as a thought leader. Ideal applicants will have over 5 years of experience in B2B content marketing, strong writing skills, and knowledge of SEO. This role offers a hybrid work model and competitive benefits for professional development.

Benefits

Hybrid working

Competitive bonus scheme

Flexible benefits budget

Private health care

Learning and development budget

Qualifications

• 5+ years’ experience in B2B content marketing, ideally in finance or fintech.
• Ability to translate complex financial information into clear stories.
• Experience creating thought leadership, case studies, and campaign content.

Responsibilities

• Drive brand awareness among target decision-makers with high-quality content.
• Establish the company as a thought leader through credible content.
• Support lead generation by creating engaging and informative content.

Skills

B2B content marketing

Strategic thinking

Exceptional writing skills

SEO best practices

Data analysis and research

Tools

Google Analytics

Umbraco

Looker Studio

Job description

What is Flagstone?

Flagstone is many things. An online savings platform, reinventing how individuals, businesses, and charities manage, protect, and grow their cash. A diverse group of people, bound by a collaborative spirit, and shared purpose. And lastly, a thriving, profitable business – where smart people do their best work.

Each definition shares a common thread: our unique culture. It’s our pride and joy. And our competitive advantage.

A feel for our culture:

To revolutionise the savings market, we need to be at our best. But high performance takes more than talent – it takes a culture of kindness, respect, and growth.

That’s why we’re building a diverse, inclusive community, where your voice is heard and valued. Where, with close support and room to develop, you can surpass even your own expectations. And be rewarded for it.

We may not change the world, but can change the world of financial technology. And all it takes is a winning mix of drive, talent, and empathy. Our culture celebrates all three.

Does this sound like you?

The B2B Content Marketing Manager will manage the delivery of a content strategy that drives awareness, engagement, and lead gen within our SME (CFOs, Finance Controllers, CEOs) and Financial Adviser audiences. This role will combine strategic planning with hands‑on content creation to support Flagstone’s organic growth. Working closely with marketing, product, and our SEO agency, the B2B Content Marketing Manager will create high‑quality, relevant content across multiple formats and channels, positioning the business as a trusted authority in our market.

What you’ll do:

Brand awareness and engagement:

Drive brand awareness among target decision‑makers by creating and promoting high‑quality, scalable content. Engage our B2B audiences with compelling articles, ebooks, videos, interactive experiences, and more.

Thought leadership and reputation:

Establish the company as a thought leader and trusted authority through credible, high‑value content. Improve brand reputation by securing third‑party backlinks and establishing content partnerships with key influencers.

Search Engine Optimisation (SEO):

Improve the company’s organic performance and search rankings by producing consistent, keyword‑optimised content and applying SEO best practices. Achieve higher website traffic, increased brand exposure, and drive more qualified leads and clients.

Data‑driven content development:

Develop high‑quality content that aligns with the company’s brand voice and resonates with both our business client (B2B) and financial adviser (B2B2C) target audiences. Build and maintain a content ecosystem that maximises the value of each asset through repurposing and multi‑channel distribution. Partner with data teams to gain insight that informs creation of new content assets.

Lead generation and client acquisition:

Support lead generation and client acquisition efforts by partnering with product teams to deliver content aligned to our client journey. Produce engaging and informative content to capture the attention of potential clients, nurture them through the marketing funnel, and help convert them into leads.

What you’ll bring:

• 5+ years’ experience in B2B content marketing or related role, ideally in finance or fintech.
• Strong strategic thinking with the ability to align content plans to business and marketing objectives.
• Exceptional writing skills for a professional and technical audience, with experience creating thought leadership, case studies, whitepapers, and campaign content.
• Ability to translate technical or complex financial information into clear, compelling, and engaging stories.
• Strong data analysis and research skills to inform strategy, generate content insights and ideas, and support thought leadership initiatives.
• Solid understanding of SEO best practices, including keyword research, on‑page and off‑site optimisation, and content performance tracking.
• Meticulous attention to detail and organisation to ensure accuracy, consistency, and quality of content assets.
• Skilled in managing content workflows from concept to publication, including compliance and stakeholder reviews.
• Excellent interpersonal and collaboration skills to work cross‑functionally and build relationships with stakeholders at all levels.
• Ability to thrive in a fast‑paced, dynamic environment and quickly adapt to changing priorities and business needs.
• Excellent time management skills and ability to juggle multiple projects at once.
• Working knowledge of CMS platforms (we use Umbraco), and analytics dashboards such as Google Analytics and Looker Studio.

How we reward you:

At Flagstone, the benefits extend beyond false gifts like “fruit and snacks”. Instead, we invest in your health, wealth, and professional development. Here’s a selection of our benefits:

• Hybrid working - Spend at least 1 day a week with your team in our collaborative London office
• Competitive bonus scheme - designed to reward and recognise high performance
• Flexible benefits budget - a pot to fund meaningful benefits for you, whether it's hormone or fertility testing, cancer screening, neuro‑diversity coaching or something that matters for you.
• A range of salary sacrifice options to help you make tax efficient savings on electric cars, nursery schemes, home and tech goods.
• Around the World scheme - 3 months work from anywhere scheme
• Mental wellbeing support – Access therapy and mental health sessions through Spill
• Learning and development – £1,000 personal development budget to help you grow in your role.
• Private health care - Enjoy all the benefits AXA has to offer, including reduced gym memberships and medical history disregarded
• Medical cash plan - To help you with the costs of dental and optical expenses
• Life insurance and Income Protection - four times your annual salary for peace of mind
• Matched pension contributions up to 5%
• 25 days holiday - plus bank holidays, well‑being days and volunteering days
• Enhanced Parental Leave – enhanced maternity, paternity and adoption pay.

All are welcome.

At Flagstone, we’re assembling a diverse team that defies our industry’s norms. Think this role could suit you? We encourage you to apply, no matter your background.