Associate Director, Merchandising

Wayfair; City Of London; Hybrid; GBP 121,000 - 135,000; Full time

Job summary

A global e-commerce company is seeking an Associate Director of International Catalog Merchandising to drive growth in international markets. You will shape and implement merchandising strategies, oversee localization processes, and lead a high-performing team. The ideal candidate has extensive e-commerce experience and strong analytical skills. This role offers a competitive salary along with additional equity grants.

Qualifications

• Proven experience in e-commerce, consumer tech, or a quantitative field with a focus on international markets.
• Ability to interpret large datasets to develop and influence strategy.
• Strong business intuition and ability to translate data into action.
• Excellent communication skills across all levels including senior executives.
• Proven ability to manage and develop high-performing teams.

Responsibilities

• Design and implement a product and category merchandising strategy.
• Oversee localisation and translation processes.
• Use analytical tools to solve complex business challenges.
• Partner with various teams to align and execute strategies.
• Mentor and develop a high-performing team.

Skills

E-commerce experience

Analytical skills

Stakeholder management

Business acumen

Job description

Overview

Are you a strategic leader ready to own the customer experience and drive growth across international markets?

We’re looking for a dynamic Associate Director of International Catalog Merchandising (UK, Ireland, Canada) to play a critical role in driving sustainable growth and bottom-line impact. You’ll shape our product and class merchandising strategies, lead localisation initiatives, and deliver a customer experience that is culturally relevant and commercially impactful.

If you’re a highly experienced manager ready to step into senior leadership, or an established leader eager to make a measurable impact in a high-growth environment, this is your opportunity to influence millions of customers across key markets.

Salary: The base salary for this position is £121,000 – £134,250 per year. The base salary offered may vary depending on location, job-related knowledge, skills, and experience. This role is eligible for annual equity grants subject to Board approval and company performance. Typical grant ranges vary by level and may significantly impact total compensation. For this position, equity could range from £78,714 to £100,333 subject to final approval by the company’s Board of Directors. Equity awards are not guaranteed, and the value of any equity award at the time of grant may fluctuate based on the company’s stock price and the grant date valuation.

About Wayfair

Wayfair is one of the world’s largest online destinations for the home. We are a community of innovators and problem solvers who value diverse perspectives and equal opportunity. We do not discriminate on the basis of protected characteristics.

How to apply notes: Your personal data is processed in accordance with our Candidate Privacy Notice. If you have questions or wish to exercise rights under applicable privacy and data protection laws, please contact [e-mail]. Privacy notice: https://www.wayfair.com/careers/privacy

What you will do

Customer Experience & Merchandising Strategy

• Design and implement a product and category merchandising strategy that balances customer value, supplier input, and technological requirements across international markets.

Localisation & Translation Excellence

• Oversee localisation and translation processes, ensuring accuracy and cultural relevance across both on-site and supplier-facing content.

Problem Solving & Analytics

• Use your analytical toolkit to uncover insights and solve complex, ambiguous business challenges related to customer engagement.

Cross-Functional Collaboration

• Partner with Category Management, Global Catalog Merchandising, Marketing, Product Management, Engineering, and Analytics to align and execute strategies and improve tools and processes.

Leadership & Team Development

• Mentor, guide, and develop a high-performing team of 10–15 merchandising and localisation specialists, fostering a collaborative and growth-oriented culture.

Who you will be

A commercially minded operator with strong business acumen, you understand how merchandising, site experience, and localisation drive customer behaviour, supplier performance, and overall business outcomes. You thrive in ambiguity, excel at solving complex problems, and inspire teams to deliver meaningful results.

What you will have

Essential

• Proven experience in e-commerce, consumer tech, or a similarly quantitative and strategic field, with a focus on international markets (digital merchandising experience a plus).
• Ability to work with and interpret large datasets to develop and influence commercial and merchandising strategy.
• Strong business intuition and the ability to translate data into strategic action.
• Excellent stakeholder management and communication skills, with confidence working across all levels including senior executives.
• Proven ability to manage and develop high-performing teams.

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