Associate Director, Marketing Planning and Strategy, Executive Education

University of Oxford; Oxford; Hybrid; GBP 56,000 - 72,000; Full time

Job summary

A prestigious educational institution in Oxford is seeking an experienced Associate Director for Marketing Planning and Strategy. This role involves leading strategic marketing initiatives for Executive Education programmes, managing a marketing team, and collaborating with cross-functional teams. The ideal candidate will have extensive experience in B2C and B2B marketing, excellent stakeholder management skills, and a creative approach to delivering multi-channel marketing campaigns. The position offers a competitive salary and hybrid working options.

Benefits

Generous holiday allowance of 38 days

Membership of the Oxford staff pension scheme

Discounted bus travel

Subsidised onsite catering

Cycle loan scheme

Qualifications

• Extensive experience in B2C and B2B marketing.
• Expertise in creating tailored marketing communications.
• Proven ability to manage relationships with partners and stakeholders.

Responsibilities

• Oversee execution of high-performing marketing campaigns.
• Collaborate with teams to create impactful campaigns.
• Lead and develop a marketing team.
• Shape event and PR strategies.

Skills

Strategic planning

Integrated marketing campaigns

Stakeholder management

Digital fluency

Creativity

Job description

Overview

Saïd Business School is seeking a visionary Associate Director for Marketing Planning and Strategy to lead the strategic marketing direction of our renowned Executive Education portfolio. This is a unique opportunity to play a pivotal role in shaping how we communicate, engage and grow our impact globally across Open, Online and Custom programmes.

As Associate Director, you will be responsible for devising and delivering a results-driven, integrated marketing and communications strategy across our Executive Education business unit. Working at the heart of a collaborative cross-functional team, you will spearhead efforts to drive lead generation, enhance brand visibility and support both B2C and B2B engagement. This is a leadership role requiring creativity, commercial awareness, digital fluency and the ability to deliver multi-channel marketing campaigns that support strategic goals. You will be a central figure in connecting internal stakeholders and external partners to develop and execute innovative marketing plans in line with the School’s values.

Responsibilities

• Oversee execution of high-performing, data-driven campaigns for online and in-person Executive Education programmes.
• Collaborate with Sales, Product, Customer Experience and Central Marketing teams to create integrated, impactful campaigns.
• Manage key relationships with EdTech partners, vendors and other academic institutions.
• Shape compelling event and PR strategies to raise visibility and drive engagement.
• Lead and develop a team of marketing professionals, fostering a culture of excellence and innovation.

Qualifications and experience

You will bring extensive experience in strategic planning and execution of integrated marketing campaigns across digital and traditional channels, with a strong track record in both B2C and B2B contexts, particularly for online and in-person programmes. You will have proven stakeholder management skills, including work with EdTechs, vendors and partners, as well as expertise in writing briefs and marketing communications tailored to diverse audiences.

Benefits and application information

• Generous holiday allowance of 38 days including bank holidays
• Hybrid working
• Membership of the Oxford staff pension scheme
• Discounted bus travel
• Subsidised onsite catering
• Cycle loan scheme
• Plus, many other University benefits

All applications must include a CV, Supporting Statement/Cover Letter and Current Salary.

For further guidance and support, please click the 'Apply' button above.

The closing date for applications is 22 October 2025 at 12.00 noon.

£56,623 to £71,218 per annum including the Oxford University Weighting of £1,730 per annum