Associate Director, Investment Content Specialist, Marketing - RBC BlueBay

Royal Bank of Canada>; Greater London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading financial services organization in Greater London is looking for a talented professional to join their Investment Content Team. The role involves generating impactful investment content, collaborating with various teams to enhance engagement, and managing production schedules. Candidates should have strong investment expertise, excellent writing skills, and the ability to work in a fast-paced environment. This position offers a hybrid working model with competitive compensation and comprehensive rewards.

Benefits

Comprehensive Total Rewards Program

Competitive compensation

World-class training program

Qualifications

• Strong experience in creating investment insights within asset management.
• Proven ability to originate content independently and distil complex investment concepts.
• Prolific output capacity and ability to thrive in a fast-paced environment.

Responsibilities

• Partner with teams to generate high impact thought leadership.
• Manage the production of the weekly CIO note.
• Take accountability for editorial calendars and stakeholder engagement.

Skills

Investment expertise

Writing excellence

Resilience and agility

Leadership

Innovation

Regulatory acumen

Job description

What is the opportunity?

Join the Investment Content Team within our Global Institutional Marketing department.

You will play an integral role in the production, distribution and measurement of investment content across diverse media platforms to enhance RBC GAM’s engagement with our target institutional and intermediary audiences.

You also have an opportunity to accelerate the evolution of the content function globally.

This role has a hybrid working pattern of 4 days in the office and the option to work 1 day from home.

What will you do?

• Content leadership: Partner with Investment, Distribution, and Marketing teams to generate high impact thought leadership across media channels (print, digital, video), ensuring alignment with commercial goals and client needs. In particular, develop new content relevant to an intermediary audience.
• Weekly CIO note: Manage the production of the weekly CIO note, ensuring timely delivery by 9am every Friday morning.
• Evergreen content stewardship: Refresh and update existing evergreen materials, such as webpages, strategy profiles and whitepapers.
• End‑to‑end ownership: Take accountability for editorial calendars, timely delivery, impact measurement and stakeholder engagement.
• Messaging: Proactively work with key Investment and Distribution stakeholders to articulate client need(s), key messages and client call to action ahead of content production, ensuring these messages are clearly reflected in content output.
• Maximize leverage: Leverage insights across different media types, geographies and distribution opportunities. In particular, work closely with global content teams to ensure swift leverage of content across regions.
• Evidence‑based improvements: Partner with Digital and Marketing teams to analyse content performance, share insights, and identify opportunities for improvement, such as campaign success or A/B testing results.
• Innovation: Pilot new content formats, technologies, and distribution tactics to stay ahead of industry trends. Specifically, demonstrate efficiency gains through AI.

What do you need to succeed?

Must‑have

• Investment expertise: Strong experience in creating investment insights within asset management. Deep knowledge of investment markets and decision making, and confidence to challenge/influence senior stakeholders. Investment strategy and client‑facing experience an advantage.
• Writing excellence: Proven ability to originate content independently and distil complex investment concepts into clear, engaging and visually compelling content for institutional and intermediary audiences.
• Resilience and agility: Prolific output capacity, problem‑solving agility, and ability to thrive in a fast‑paced, client‑centric environment.
• Leadership: Strong stakeholder engagement and collaboration skills, coupled with the proven autonomy to drive initiatives independently.
• Innovation: Experience deploying AI tools for content optimisation and a growth mindset for testing emerging trends.
• Regulatory acumen: A good understanding of regulatory and compliance frameworks across jurisdictions.

Nice‑to‑have

• Proficiency in an additional European language is a plus.
• Experience working as part of an investment desk or in a client‑facing role.

What is in it for you?

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation.
• Leaders who support your development through coaching and managing opportunities.
• Opportunities to work with the best in the field.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high‑performing team.
• A world‑class training program in financial services.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.