Associate Brand Manager, Emerging Spirits, GTR - 12 month Fixed Term Contract

Brown-Forman; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading premium spirits company is seeking an Associate Brand Manager for a 12-month assignment within their Global Travel Retail division. The role focuses on developing brand strategies for their Emerging Spirits portfolio and involves hands-on marketing execution, collaboration with cross-functional teams, and tracking brand performance. Ideal candidates should have a background in marketing with strong interpersonal skills and be comfortable working in dynamic environments. This position will engage with international stakeholders to drive impactful brand growth.

Benefits

Equitable pay structures

Premium employee benefits

Qualifications

• Minimum of 2-5 years of marketing experience, ideally in GTR or retail environments.
• Ability to manage multiple projects while meeting deadlines and budgets.
• Self-starter who is comfortable working independently and as part of a team.

Responsibilities

• Support the GTR Global Marketing Manager with brand strategies and execution.
• Champion brand activations with Customer Marketing and Commercial teams.
• Track brand performance against KPIs, reporting for course-correction.

Skills

Interpersonal skills

Presentation skills

Project management

Marketing experience

Flexibility

Education

BA in Marketing or business-related field

Job description

Quote from Hiring Manager

“The GTR Associate Brand Manager (GTR ABM) Emerging Spirits role offers a unique opportunity to take part in building our Super-Premium spirits brands, in one of the fastest-growing and most dynamic divisions of Brown-Forman; Global Travel Retail. The GTR ABM supports both long-term brand-building and short-term executional excellence on a global scale, leveraging the power of GTR to build meaningful brand & business growth. The role will be a passionate champion of the emerging spirits brands and of GTR; engaging and collaborating with internal and external stakeholders alike. This 12-month assignment is a high-intensity learning opportunity while driving impact across a diverse, international landscape.”

Meaningful Work From Day One

The GTR ABM supports the GTR Global Marketing Manager (GMM) with the development and execution of brand & business plans, and the delivery of key initiatives across the marketing mix and the breadth of GTR for our Emerging Spirits portfolio. The Emerging Spirits portfolio is composed of priority brands Gin Mare & Diplomatico, and the Tequila portfolio focusing on Americas, as well as Fords Gin & Chambord Liqueur.

What You Can Expect

Strategic Planning & Execution

• Supports the GMM in development of brand strategies, delivering long term brand growth in line with the global brand and GTR business ambitions.

• Contributes to the annual brand planning process, resulting in a clear and concise plans anchored in consumer insights

• Executes key elements of the annual brand plans working closely with the GTR GMM, the commercial, customer marketing and finance teams, as well as with agency partners.

• Contributes to and encourages the setting, measurement and evaluation of rigorous KPIs for brand activities, identifying opportunities for further focus and/or course-correction where necessary.

Brand Creative, Activations and Communications

• Champion the brand, partner with Customer Marketing & Commercial teams to ensure retail activations are executed to a high standard, providing ongoing feedback and guidance

• Champions the GTR Brand Toolkits, leads & briefs adaptations of global creative assets or toolkit adaptations for GTR as required, working with external agency partners and/or the B-F Content Studio

• Leads implementation of Customer Media plans with key GTR customers, collaborating with the Customer Marketing & Commercial teams to leverage key touchpoints in customer media ecosystems

• Develops the Trade Show and Customer Meetings content for their brands

Driving For Results and Business Acumen

• Becomes familiar with the related Emerging Brands GTR P&Ls, understanding the different drivers/levers and supporting the GTR GMM, Commercial and Finance/RGM teams to identify, evaluate and action areas for performance improvement.

• Partners with Insights and cross-functional GTR teams to track brand performance vs agreed KPIs and the GTR annual Learning Agenda. Contributes to regular performance reviews, identifying opportunities for further focus and/or course-correction where necessary.

• Ensures seamless management of PO and invoicing processes and on budget management and timely tracking of A&P budgets

Stakeholder Management

• Provide for constructive cross-functional collaboration, ensure smooth interaction with other departments and partners.

• Act as a role model of B-F values and culture, create diverse and inclusive environment

What You Bring to the Table

• BA in Marketing/other business-related functions.

• Experience in Marketing or related brand/business experience.

• Strong interpersonal and presentation skills, with ability to build collaborative and productive partnerships with colleagues and partners.

• Well-organised: ability to manage simultaneous projects on-time and on-budget.

• A proactive self-starter, able to prioritise, and comfortable working both independently and in a team environment. Able to be flexible in changing environments, responding positively to new challenges.

What Makes You Unique

• Experience in GTR and/or retail would be an advantage, as well as communications and digital

• Experience with managing external agency partners.

• Seeks & leverages diverse perspectives: values learning from different people, functions and geographies.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #diplomatico

Requisition Type: Employee

Management Level: Professional

Global Job Level: P5

Number of Openings Available: 1