Assistant Store Manager (Retail)

Boots; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading retail health provider in London is seeking an exceptional Assistant Manager to drive sales and lead a team in a luxury eyewear store. You will oversee operations, ensuring high standards of customer service and clinical excellence. Ideal candidates possess strong experience in customer relations and team leadership. Join us to redefine the eyewear shopping experience within an inspiring environment at Boots Opticians.

Benefits

Boots Retirement Savings Plan

Discretionary quarterly bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Reimbursement of GOC retention fees

Access to counseling and support services

Qualifications

• Experience with high-end customer service and customer relationship management.
• Experience leading or coaching a team.
• Desire to learn.

Responsibilities

• Drive sales performance and ensure operational excellence within a luxury setting.
• Lead, motivate, and develop the team to deliver first-class customer service.
• Champion our unique-to-Boots approach to eye care and optical consultation.
• Maintain the impeccable presentation and atmosphere of the store.
• Assist customers and find the products and services that best meet their needs.
• Manage rotas, return to work reviews, and performance management.
• Complete the 'Step into Optics' training programme.

Skills

High-end customer service

Team leadership

Desire to learn

Job description

Job Description

Contract: Permanent
Shift pattern: Flexible to work weekdays and weekends - 37.5 hours per week
Recruitment Partner: Laura Bradley - [e-mail]

About the role

Are you ready to be part of a team where clinical excellence and luxury retail come together to create an experience unlike any other?

At our Boots Opticians Wigmore Street store located in the heart of London Marylebone, we are redefining the experience of luxury eyewear by combining clinical excellence with world‑class service, offering an exceptional standard of eye care alongside bespoke eyewear consultation designed for a discerning, private clientele.

Following an exciting store refit scheduled for early 2026, we are now seeking an exceptional Assistant Manager to support our team and help shape the next chapter. You can enjoy the energy of city living whilst working in the centre of the action, providing the ultimate blend of convenience and fast‑paced urban lifestyle.

Working in a beautifully curated boutique environment, you will inspire and develop a team of up to 10 professionals including Optometrists, Dispensing Opticians and Retail Assistants, ensuring that every client interaction reflects the clinical precision and personal care synonymous with the Boots brand.

We will support you in completing our industry‑leading 'Step into Optics' training programme along to help you develop your clinical knowledge. With leadership training programmes also available, we are committed to helping you develop and carve out a career at Boots Opticians.

This is more than a managerial role - it's an opportunity to enhance a luxury retail experience to the highest standard.

Key responsibilities

The store is open seven days a week operating clinics Monday to Sunday. Each customer will enjoy a 40‑45 minute eye examination in a private consulting room before being personally guided by a Dispensing Optician to choose their choice of frames and lenses.

Working across the whole store, your days will be full of variety. You will be involved in everything from customer service, store operations as well as the clinical activities which include patient pre‑screening, dispensing, accuracy checks and much more.

Your role:

• Drive sales performance and ensure operational excellence within a luxury setting.
• Lead, motivate, and develop the team to deliver first‑class customer service.
• Champion our unique‑to‑Boots approach to eye care and optical consultation.
• Maintain the impeccable presentation and atmosphere of the store.
• Work with your team to assist customers and find the products and services that best meet their needs.
• Complete management tasks such as creating and maintaining rotas, return to work reviews and performance management.
• Complete our industry‑leading 'Step into Optics' training programme to help you develop your professional and clinical knowledge.

What you'll need to have

These are the essential skills or experience needed to succeed in this role.

• Experience with high‑end customer service and customer relationship management.
• Experience leading or coaching a team.
• Desire to learn.

It would be great if you also have

These are desirable skills or experience and are not essential, so we would welcome applications from candidates that don't match these additional criteria:

• Experience working in a premium or luxury retail or hospitality environment.
• Experience working within an optical or clinical environment (not essential).

Our benefits

• Boots Retirement Savings Plan
• Discretionary quarterly bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and more.
• Reimbursement of GOC retention fees if you are a qualified Optometrist or Dispensing Optician.
• Clinical and Non‑Clinical Career development opportunities
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots Opticians

At Boots Opticians, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. Join our team and let's see what's possible when we change for the better.

What's next

Thank you for taking the time to visit our careers page and read about this exciting opportunity. If you choose to apply, your application will be reviewed by our team and we will contact you as soon as we can. If successful, we will contact you to arrange an interview with the hiring manager.

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.