Assistant Store Manager

Liverpool Football Club; Occold; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading football club is seeking a Partnership Solutions Manager to lead new-business and partner-renewal projects. This role involves crafting narratives for sales conversations, building relationships with stakeholders, and supporting the development of partnership propositions. Exceptional communication and marketing skills are required. The position offers a competitive salary and benefits, fostering an inclusive workplace committed to diversity.

Benefits

25 days holiday plus 8 bank holidays

Contributory pension scheme matching up to 5.5%

Life Assurance Cover

Exclusive shopping discounts

Volunteering opportunities

Free LFCTV GO access and priority tickets

Qualifications

• Strong knowledge of sports and entertainment.
• Experience in sports marketing or brand marketing.
• Ability to craft clear, engaging narratives.

Responsibilities

• Lead new-business and partner-renewal projects.
• Develop narratives and sales materials.
• Build relationships with stakeholders.
• Support the Director in designing partnership rights.

Skills

Strong knowledge of sports and entertainment landscape

Experience in sports marketing or brand marketing

Exceptional communication skills

Ability to develop compelling campaign ideas

Understanding of social media and digital marketing

Job description

We have an exciting opportunity for an individual to join our Liverpool FC team as a Partnership Solutions Manager.

**You will be responsible for leading individual new‑business and partner‑renewal projects.** Working closely with the Sales, Delivery, and Central teams, you will develop tailored narratives, presentations, and supporting materials that strengthen partnership sales and renewal discussions.

**Collaboration sits at the heart of this role.** You will build strong relationships across a diverse group of stakeholders who shape the club’s partnership proposition and individual proposals. You are equally confident working with data and creative concepts, skillfully integrating both to craft compelling, insight‑driven stories.

**You will also support the Director, Partnership Solutions in designing bespoke rights packages** that meet specific partner objectives and are appropriately priced. You provide strategic guidance to the Sales team and senior stakeholders throughout the sales and renewal cycle, playing a key role in securing multi‑million‑pound agreements.

What will you be doing?

Lead proposition development for multi‑million pound deals with prospective brand and Partner renewals

• Craft the narrative and sales materials for individual sales conversations.
• Effectively manage your time to support your line manager at each stage of proposal development once a brief is received.
• Bring together expertise from around the club, collating a variety of input to deliver creative, inspiring proposals that are underpinned by data.
• Develop the Heads of Terms for each sales project, ensuring it thoughtfully addresses key partner objectives.

Support the development of the Liverpool FC partnership proposition

• Support the Director, Partnership Solutions in the development of the club’s overarching partnership proposition.
• Develop best‑in‑class narratives (with supporting materials) addressing common themes and questions (e.g. sustainability, the importance of LFCW, digital ecosystem etc.) that arise during partnership sales and renewals processes.
• Ensure that the fundamental elements of the club’s partnership proposition are clearly articulated and applied consistently across all of the department’s output.
• Maintain a detailed and current understanding of how LFC’s major competitors within sports and the wider entertainment sector are positioning themselves in the market.

Contribute to the development of new rights and assets

• Support the Director, Partnership Solutions in the development of new partnership rights/assets.
• Collaborate with other departments to develop new, relevant and impactful rights and assets to enrich our offering to partners.
• Identify trends from the wider world of sponsorship and marketing and advise the club on how we can adapt our offering to meet the current and future needs of major global brands.

Who are we looking for?

We are seeking a candidate with strong knowledge of the sports and entertainment landscape, supported by experience in sports marketing and/or brand marketing gained within an agency, brand, or major rights holder environment. The ideal individual will have a proven ability to develop compelling campaign ideas and clearly articulate how they align with a brand’s core objectives. They will demonstrate an excellent understanding of social media platforms and the broader digital marketing ecosystem, with the confidence to speak authoritatively about both owned and third‑party channels. Exceptional communication skills are essential, including the capability to craft clear, engaging, and well‑structured narratives across multiple formats. Above all, the successful candidate will be a highly effective collaborator who enjoys working with a broad range of stakeholders and consistently fosters positive, productive working relationships.

Why should you apply?

This is a full‑time permanent role working 35 hours per week. Your main base will be our Liverpool office or London office. Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but is not limited to:

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

…and much more! LFC Benefits.pdf

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to make a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.