Assistant Store Manager

Cotswold Outdoor; Cricklade; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading outdoor retail group in the UK is seeking an Assistant Store Manager to lead and coach the team in daily operations. The role offers a competitive salary of £28,100 plus bonuses, along with a discount on top outdoor brands and generous holiday entitlement. Candidates should have experience in a retail leadership role and strong customer service skills. The environment promotes inclusion and encourages applications from all backgrounds for a diverse team.

Benefits

40‑60% discount on top outdoor brands

33 days holiday with option to buy more

Ongoing training & development

Free confidential wellbeing support

Qualifications

• Experience as an Assistant Store Manager or similar retail leadership role.
• Ability to help customers find the right products.
• Confident leading a team and enjoys helping others.

Responsibilities

• Drive high performance by coaching the team through daily operations.
• Lead the team in the Store Manager's absence.
• Maintain a high standard of presentation in the store.

Skills

Team leadership

Customer service orientation

Understanding of store operations

Job description

Position Overview

PE Global is recruiting Assistant Store Managers for a leading outdoor retail group based on-site in Swindon, UK. The role works 40 hours per week on a 2 days / 2 nights / 4 off shift rotation (07:00-19:00 / ...). Starting salary £28,100, plus up to £2,000 yearly bonus.

Key Responsibilities

• Drive high performance by coaching the team through daily operations including stock management, cash handling and store safety.
• Lead by example, motivating the team to deliver expert service and hit performance targets.
• Create an inclusive, welcoming environment where every customer feels valued.
• Step up to lead the team in the Store Manager's absence.
• Maintain a high standard of presentation, keeping the store organised, inviting and easy to shop in.

Qualifications

• Experience as an Assistant Store Manager or similar retail leadership role.
• Strong customer service orientation and ability to help customers find the right products.
• Understanding of store operations, from stock and safety to visual standards.
• Team leadership skills; confident leading a team and enjoys helping others.

Benefits

• Competitive salary £28,100 + £2,000 bonus.
• 40‑60% discount on top outdoor brands across our stores.
• 33 days holiday with option to buy more.
• Ongoing training & development, including leadership support and expert sessions.
• Free, confidential wellbeing support.
• Perks platform savings on groceries, travel, gym memberships, etc.

Inclusion & Equality

Applications from all genders and backgrounds are encouraged. We welcome a diverse team that makes us stronger.

This advert may close early if we receive a high number of applications, so don’t wait too long to apply.