Area Vice President (AVP) – UK&I

Amplitude; London; Hybrid; GBP 120,000 - 160,000; Full time

Job summary

A leading SaaS analytics company in London is seeking an Area Vice President/ Country Manager UKI to drive sales efforts. This role involves leading a sales team, developing strategies, and building client relationships. The ideal candidate has over 8 years of sales experience, with a strong background in SaaS. The position requires a hybrid work arrangement with in-office presence 2-3 days a week.

Qualifications

• Minimum of 8-10 years of experience in sales, with 3-5 years in a leadership role, preferably in SaaS.
• Proven track record of achieving sales quotas in a SaaS environment.
• Experience managing large teams and driving results through them.

Responsibilities

• Develop and execute a region-specific sales strategy aligned with company objectives.
• Lead and mentor a high-performing sales team.
• Build strong relationships with key enterprise clients.

Skills

Leadership

Communication

Negotiation

Strategic planning

Business acumen

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

CRM software (e.g., Salesforce)

Job description

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,300 customers, including Atlassian, NBCUniversal, Under Armour, Square, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Summer 2025 Report. Learn how to optimize your digital products and business at amplitude.com.

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI):Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

Company Overview:

Amplitude is a leading provider of cloud-based Software-as-a-Service (SaaS) solutions. We are committed to transforming how businesses operate through innovative, scalable, and secure technologies. Our solutions serve a wide range of industries, from SMBs to Fortune 500 enterprises, helping them optimize operations, improve productivity, and enhance customer experiences.

We are seeking a dynamic and experienced Area Vice President/ Country Manager UKI to lead and drive our sales efforts in a key geographic region. The AVP will be responsible for executing our sales strategy, expanding our market footprint, and achieving significant revenue growth in alignment with the company’s goals.

Position Overview:

The Area Vice President UKI will oversee a team of account executives within a designated region. This senior leadership role is crucial in accelerating the growth of the company’s sales by driving strategic sales initiatives, expanding market share, and maintaining strong customer relationships. The AVP/Country Manager will work closely with cross-functional teams, including marketing, customer success, product, and operations, to ensure the success of the sales strategy.

This position demands a results-oriented leader with a deep understanding of Saas sales cycles, team development, and the ability to lead with a hands-on approach. You will be tasked with ensuring that sales goals are met or exceeded while creating a high-performing and motivated sales team.

Key Responsibilities:

• Sales Strategy & Execution:
  • Develop and execute a region-specific sales strategy aligned with the overall company objectives.
  • Lead the sales process, from prospecting to closing, to ensure alignment with sales targets and KPIs.
  • Drive the execution of both short-term and long-term sales plans to expand market share and grow revenue.
  • Ensure that the sales process is aligned with best practices for SaaS sales, including qualification, needs analysis, proposal generation, and closing.
• Team Leadership & Development:
  • Lead, manage, and mentor a high-performing team of sales directors, managers, and individual contributors.
  • Foster a culture of accountability, continuous improvement, and achievement within the sales team.
  • Provide ongoing coaching and feedback to help team members achieve their full potential and exceed performance expectations.
  • Drive team engagement and retention by creating a positive, results-driven work environment.
• Revenue Growth & Forecasting:
  • Meet or exceed regional sales goals, driving both new business and expansion of existing customer relationships.
  • Develop and maintain accurate sales forecasts and pipeline reports to ensure the regional sales team is on track to meet targets.
  • Identify and prioritize high-impact opportunities within the region and allocate resources to ensure timely execution.
• Customer & Partner Relationships:
  • Build and nurture strong relationships with key enterprise clients, partners, and stakeholders to drive long-term customer success.
  • Act as a trusted advisor to customers, understanding their business needs and aligning solutions accordingly.
  • Collaborate with customer success teams to ensure smooth onboarding and customer satisfaction post-sale.
• Cross-Functional Collaboration:
  • Work closely with the marketing team to develop and execute targeted campaigns and lead-generation strategies for the region.
  • Partner with product and solutions teams to ensure that regional feedback is incorporated into the development of new features and solutions.
  • Collaborate with other business units, including operations, legal, and finance, to streamline processes and ensure the success of sales contracts and negotiations.
• Market Analysis & Competitive Intelligence:
  • Stay informed about industry trends, competitor activities, and customer pain points in order to adapt sales strategies accordingly.
  • Identify new market opportunities, emerging verticals, and customer segments that can help drive growth.

Qualifications:

• Experience:
  • Minimum of 8-10 years of experience in sales, with at least 3-5 years in a leadership position, preferably in the SaaS, technology, or enterprise software industry.
  • Experience leading the Analytics space would be advantageous.
  • Proven track record of achieving or exceeding regional sales quotas and targets, ideally in a SaaS sales environment.
  • Experience managing large, geographically dispersed teams and a demonstrated ability to drive results through others.
  • Experience with CRM software (e.g., Salesforce) and sales performance tracking tools.
• Skills & Competencies:
  • Strong leadership, coaching, and team-building skills.
  • Excellent communication, negotiation, and presentation skills.
  • Deep understanding of SaaS sales cycles, pricing models, and contract structures.
  • Ability to develop and execute strategic plans with measurable outcomes.
  • High-level business acumen and ability to understand customer needs and translate them into actionable solutions.
• Education:
  • Bachelor’s degree in Business Administration, Marketing, or a related field; MBA or equivalent is a plus.

Preferred Qualifications:

• Established network and relationships within the SaaS industry or target verticals.
• Experience in managing complex sales and long sales cycles, particularly in large enterprises.
• Proficiency in sales enablement tools and technologies.

Please note this role is required in the office in London, 2-3 days per week on a Hybrid working arrangement.

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Staying Safe – Protect Yourself From Recruitment Fraud. We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information during the job application or interview process. Any emails from the Amplitude recruiting team will come from an amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

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