Area Sales Manager – Lighting

Bridgewater Resources UK; St Albans; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading electrical manufacturing and distribution group in the UK seeks an Area Sales Manager to drive sales and build strong B2B relationships. This role requires 2-5 years of external sales experience, strong negotiation skills, and a full UK driving licence. You will develop sales strategies, strengthen customer ties, and maximize sales opportunities within the South East. The position offers a salary of £40,000 – £50,000, an uncapped bonus, company car, and further career development opportunities.

Benefits

Company car

Laptop

Mobile phone

Profit share bonus

Pension scheme

Training and ongoing support

Qualifications

• 2-5 years of experience in an external sales role focused on wholesale and contractor accounts.
• Strong negotiation and communication skills to build and maintain relationships.
• Full UK driving licence is required.

Responsibilities

• Develop and execute comprehensive sales strategies aligned with business goals.
• Strengthen relationships with existing key customer accounts.
• Seek and convert new business opportunities into sales.
• Plan, forecast, and report on sales activities within the area.
• Collaborate with internal teams and stakeholders to support sales.

Skills

Negotiation skills

Communication skills

Self-motivated

Proactive attitude

Relationship building

Job description

A market-leading £1 billion UK manufacturing and distribution group is looking for a motivated Area Sales Manager to join their dynamic team. This is an excellent opportunity to work in a fast-paced, customer-focused environment where you can make an impact and build strong B2B relationships with customers across the South East (with a focus on the Home Counties and London).

You’ll be joining a leading manufacturer and distributor of electrical and lighting products belonging to a global group of companies who employ over 1,700 people throughout the UK. They are a well-established business with a fantastic reputation and are a key supplier to the UK electrical wholesale and electrical contractor market.

Role Responsibilities

• Develop and Execute Sales Strategy : Create and implement a comprehensive sales strategy aligned with business goals and sales forecasts. Consider new product launches, promotions, market trends, and competitor activities within the wholesale / contractor sector.
• Strengthen Key Customer Relationships : Build and maintain strong relationships with existing key customer accounts. Collaborate closely with these customers to effectively meet their needs and identify opportunities for mutual profitable growth.
• Maximise Sales Opportunities : Proactively seek new business opportunities and convert them into profitable sales. Identify and capitalize on potential sales avenues to enhance revenue.
• Plan and Report Sales Activities : Plan, forecast, and report sales activities within your designated area. Track performance against KPIs and adjust strategies as needed to achieve targets.
• Collaborate with Internal Teams : Work collaboratively and foster strong relationships with all internal departments and stakeholders to ensure seamless operations and support for sales initiatives.

Rewards

An an Area Sales Manager , you will receive :

• A starting salary between £40,000 – £50,000
• An uncapped profit share bonus
• A package including a company car, laptop and mobile phone
• Training and ongoing support
• Membership of the company’s excellent pension scheme
• Opportunities to progress with the business and wider group

Requirements

To be successful in this Area Sales Manager role, you should have :

• 2-5 years of experience within an external sales role with responsibility for wholesale and contractor accounts
• Strong negotiation and communication skills with the ability to build and maintain relationships with key stakeholders
• Self-motivation and a proactive attitude
• The ability to work independently, manage your own schedule, and prioritise tasks effectively
• A full UK driving licence

Think you have what it takes? Apply today to find out more!