Area Sales Manager – Heating Products

Courtney Smith Group; Greater London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading plumbing and heating solutions provider is seeking a dynamic sales professional to drive growth in North London and parts of Essex & Herts. The role involves managing relationships with plumbing and heating merchants, supporting distributors, and conducting installer training sessions. Candidates should possess significant experience in the heating and plumbing industry, along with strong sales and account management skills. Ideal applicants will be self-motivated and confident communicators, ready to operate independently to achieve sales targets.

Qualifications

• Extensive experience within the heating and plumbing industry.
• Proven track record of delivering results in sales.
• Excellent communication and relationship-building skills.

Responsibilities

• Manage and grow sales through key plumbing and heating merchants.
• Support and collaborate with major distributors to ensure product knowledge.
• Conduct installer training sessions and product demonstrations.

Skills

Sales and account management

Relationship-building

Presentation skills

Negotiation skills

Industry knowledge (heating and plumbing)

Job description

North London / Some parts of Essex & Herts.

Job Type:

This role focuses on developing strong relationships with plumbing and heating merchants, supporting key distribution partners, and driving demand creation with installers. You will be tasked with promoting and growing sales of our clients range of domestic boilers. The territory is already performing strongly, and continues to show significant growth. The region is managing the following postal codes – AL, WD, HA, UB, W, WC, EC, NW, N, EN, E, IG, RM, SS

Key Responsibilities

Manage and grow sales through key plumbing and heating merchants, including:
City Plumbing, Plumb Center, Graham, Plumb City, HPS, Beggs & Partners, Direct Heating, PTS, and PHG members.

Support and collaborate with major distributors such as F+P and APP, ensuring strong stock profiles, product knowledge, and promotional activity.

Conduct regular branch visits, sales meetings, training, and sales events to drive volume and maintain strong relationships.

Deliver product presentations, manage area promotions, and support merchant branch teams to achieve sales targets.

Build strong relationships with local installers to increase brand preference and pull-through demand.

Conduct installer training sessions, technical walk-throughs, toolbox talks, and product demonstrations.

Support installers with product selection, specification, and post-installation queries.

Identify and onboard new installer partners, promoting loyalty schemes and incentive programs

Person

You will have extensive experience within the heating and plumbing industry—manufacturer, merchant, or installer background strongly preferred.

You will have a strong sales and account management expertise with a proven track record of delivering results.

Excellent relationship-building skills across both merchant and installer audiences.

Confident communicator with strong presentation and negotiation abilities.

Self-motivated, organised, and able to operate independently within a target-driven environment.

Good understanding of domestic heating systems, boilers, and industry regulations (advantageous).