Area Sales Manager

Know How Resourcing; United Kingdom; On-site; GBP 35,000 - 50,000; Full time

Job summary

A flooring products company is seeking an Area Sales Manager to drive sales growth across the UK. The role involves managing customer relationships, achieving sales targets, and identifying new business opportunities. Candidates should possess previous sales experience in flooring or building products, excellent communication skills, and a full UK driving licence. This position offers a dynamic work environment with opportunities for growth.

Qualifications

• Previous sales experience within flooring or building products is essential.
• Experience managing a geographical territory is required.
• Knowledge of various flooring products is advantageous.

Responsibilities

• Manage and grow sales within the assigned region.
• Develop relationships with key customers.
• Exceed sales targets and territory KPIs.

Skills

Sales skills

Negotiation skills

Account management

Communication skills

Presentation skills

Self-motivated

Tools

CRM software

Microsoft Office

Job description

Overview

The Area Sales Manager will be responsible for driving sales growth of the company's flooring products (including LVT, carpet, laminate, and hardwood ranges) within a defined geographical territory. This role focuses on building and maintaining strong relationships with retailers, distributors, contractors, architects, and specifiers, while delivering against sales and revenue targets.

Responsibilities

• Manage and grow sales across the assigned region through proactive business development.
• Develop strong, long-term relationships with key customers (retailers, distributors, contractors, and design/specifier contacts).
• Achieve and exceed sales targets, revenue goals, and territory KPIs.
• Identify new business opportunities within the flooring sector and convert them into active accounts.
• Deliver product presentations, training, and demonstrations to customers.
• Monitor competitor activity, market trends, and customer requirements to inform sales strategy.
• Negotiate contracts, pricing, and terms in line with company policies.
• Provide technical support and product knowledge to customers.
• Collaborate with marketing and operations teams to ensure smooth service delivery.
• Maintain accurate records of sales activity, pipeline, and customer information via CRM systems.

Skills & Competencies

• Excellent sales, negotiation, and account management skills.
• Strong communication and presentation abilities.
• Proven ability to build and maintain strong customer relationships.
• Self-motivated, target-driven, and able to work independently in the field.
• Organised with strong time and territory management skills.
• Commercially aware, with knowledge of the interiors/building products market.
• IT literate with CRM and Microsoft Office proficiency.

Experience & Qualifications

• Previous sales experience within flooring, building products, or interiors (essential).
• Experience in managing a defined geographical territory.
• Knowledge of LVT, carpet, laminate, hardwood, or commercial flooring products (desirable).
• Proven track record of achieving and exceeding sales targets.
• Full UK driving licence