Area Sales Manager

Universal Business Team; Manchester; Hybrid; GBP 55,000 - 60,000; Full time

Job summary

A leading PPE innovator is seeking an Area Sales Manager to drive growth in North England and parts of Wales. This role offers the autonomy to manage strategic distributor partnerships and foster new business development. Responsibilities include building relationships, delivering product training, and executing regional growth plans. The ideal candidate is sales-driven with strong communication and negotiation skills, thriving in fast-paced environments. Great benefits and a robust salary package await high performers in this ambitious organization.

Benefits

Salary between £55,000 and £60,000

Company-wide bonus scheme

Employer pension contribution of 4%

21 days annual leave plus bank holidays

Company car provided

Strong investment in training

Qualifications

• Proficient in managing distributor partnerships and driving revenue growth.
• Proven ability to train and engage teams for product knowledge.
• Experience in a competitive sales environment preferred.

Responsibilities

• Drive revenue growth through strategic partnerships and new business.
• Build relationships with distributors and key accounts.
• Conduct training sessions and networking events.

Skills

Sales-driven

Relationship building

Commercial awareness

Excellent communication

Negotiation

Organizational skills

Tech-savvy

Tools

CRM systems

Microsoft tools

Job description

Join a Business Scaling Fast and Redefining Safety in the PPE Market

If you’re ready to join a high-growth PPE leader that is deeply invested in its people, its products, and its future, this is an opportunity to take real ownership of a major territory – and play a visible role in the next chapter of a global organisation that is scaling with purpose.

The Opportunity

We are partnering with a leading PPE innovator with an established footprint across the UK and an ambitious trajectory for continued expansion. Known for performance‑led design, and long‑standing distributor partnerships, this is a business that cuts through in a crowded safety market – delivering solutions that protect people, perform in the real world, and set new standards across the sector.

This company is now entering an exciting new phase of growth. With a clear vision to strengthen market presence and accelerate distributor‑led sales performance, they are now seeking a dynamic, hungry, and driven Area Sales Manager to join their ambitious UK sales team.

This is a field‑based role covering the North of England and parts of Wales, offering real autonomy, strong internal support, and the opportunity to make a visible impact within a forward‑thinking organisation that is scaling fast and continuing to raise the bar in PPE.

If you thrive in fast‑paced, growth‑focused environments and want to represent a brand that genuinely leads from the front, this could be the opportunity you’ve been looking for.

Your Role

As Area Sales Manager, you will take full ownership of your region – driving revenue growth through strategic distributor partnerships, new business development, and strong end‑user engagement.

You’ll represent a trusted premium brand in the market, building lasting relationships and positioning the organisation as the safety partner of choice across your territory.

Your region will be defined by agreed postcodes across the North of England and parts of Wales:
(LN, DN, S, SK, CW, CH, LL, WA, L, WN, M, BL, OL, HX, HD, WF, LS, HU, YO, HG, BD, BB, PR, FY, LA, DL, TS, DH, SR, NE, CA)

Your Key Responsibilities

Strategic Distributor Development

• Build high‑impact relationships with distributor partners and their sales teams
• Deliver agreed regional growth plans with key accounts
• Drive cross‑selling and upselling across core and must‑win product ranges
• Increase distributor engagement, volume, and long‑term value
• Be responsible for Key Accounts valuing 2‑3 million

Territory Growth & Market Presence

• Deliver regular face‑to‑face product training, Lunch & Learns, and networking activity
• Identify and activate untapped distributor opportunities and high‑potential end users
• Organise and lead glove audits, customer visits, and prospect meetings

New Business & Pipeline Acceleration

• Proactively convert opportunities generated through marketing and self‑driven activity
• Maintain a relentless focus on pipeline build, deal progression, and conversion
• Win new end‑user business through your distributor network, developing trusted tri‑party relationships

Collaboration & Brand Leadership

• Support regional events including Safety Days, BOTG activity, and Toolbox Talks
• Champion the company’s values – trusted, pioneering, collaborative
• Attend Head Office in Alton: 3 days during your first week, 1 day per week for the first 2 months, bi‑weekly for week 3

You’ll be commercially sharp, ambitious, and motivated by delivering results. You know how to build relationships that last, and you thrive in autonomous, high‑growth sales environments.

Key attributes include

• Sales‑driven, competitive, and motivated to exceed targets
• Strong commercial and financial awareness
• Natural relationship builder with excellent account management capability
• Confident communicator and presenter at all levels
• Persuasive, adaptable, and comfortable negotiating
• Highly organised, proactive, and self‑directed
• Tech‑savvy with CRM systems and Microsoft tools
• Professional, credible, and aligned with a premium brand
• Willing to travel regularly and stay overnight when required

Your Package & Benefits

Rather than a standard commission model, this role offers a robust salary and a generous profit‑share bonus paid quarterly, on track for 10 %+ salary. With the company’s impressive ongoing growth, this structure provides significant earning potential and a compelling package for high‑performing sales professionals.

• Salary: £55,000 – £60,000
• Company‑wide bonus scheme
• Employer pension contribution of 4 %
• 21 days annual leave, plus 8 bank holidays, birthday leave, and a charity day
• Death in service benefit
• Company car, laptop, and phone provided
• Sick pay allowance (5 paid days per year)
• Specsavers eye test + £50 glasses voucher
• Strong investment in training and long‑term development
• Monthly staff lunch provided
• Free parking & EV charging available

This is more than a sales role – it’s a chance to join a business that backs its people, delivers market‑leading solutions, and is building something ambitious in the UK safety space. If you want autonomy, momentum, and the platform to make your mark, we’d love to hear from you.