Analytics Team Lead

Harnham; Remote; GBP 68,000 - 80,000; Full time

Job summary

A consumer-focused digital business is seeking a Lead Marketing Analyst to take ownership of their marketing analytics function. This fully remote role will involve leading a small analytics team and providing insights to drive marketing decisions. Candidates must have a strong B2C focus and proven experience in marketing analytics, stakeholder management, and technical skills in SQL and data visualization. The position offers a competitive salary, a 10% bonus, and comprehensive benefits including private healthcare and flexible working hours.

Benefits

Private healthcare (including dental)

6% pension contribution

Life insurance

25 days holiday + bank holidays

Qualifications

• Proven track record in marketing analytics.
• Comfortable leading and mentoring others.
• Strong stakeholder management and presentation skills.

Responsibilities

• Leading a small analytics team delivering insights for marketing targeting.
• Owning full-funnel, cross-platform customer analysis.
• Improving campaign decision-making through various modeling.
• Partnering with Data Science for predictive models.
• Managing stakeholders to improve marketing decisions.

Skills

SQL

Power BI

Data visualisation expertise

Attribution knowledge

Forecasting

Incrementality testing

MMM

LTV / churn modelling

Job description

Lead Marketing Analyst

Location : Fully remote (UK-based)

Salary : Up to £80k + 10% bonus

About the Business

A long-established, consumer-focused digital business backed by private equity. The company is undergoing a significant transformation under new leadership, with a clear three-pillar growth strategy centred around :

• Expanding and strengthening its core digital products.
• Enhancing customer experience to drive engagement and loyalty.
• Building stronger community connections and marketing reach.

The business is in the process of modernising its approach to data and analytics, with major work underway on evolving its subscription model and diversifying revenue streams.

The Role

This is a newly created position within the central Analytics, Data, and Engineering function, designed to add an extra layer of leadership within the marketing analytics space.

You’ll take full ownership of the marketing analytics function, line‑managing one Senior Analyst, and act as the go‑to expert for marketing insight and reporting. You’ll work closely with senior stakeholders across marketing, commercial, and product to ensure data‑driven decision‑making, presenting confidently at executive and board level.

What You’ll Be Doing

• Leading a small analytics team delivering insights to guide marketing targeting, spend, and impact.
• Owning full‑funnel, cross‑platform customer analysis (web analytics, attribution partners, CDPs).
• Improving campaign decision‑making through attribution, incrementality, and media mix modelling.
• Partnering with Data Science to build predictive models (LTV, churn).
• Owning and refining marketing forecast models for budget and performance planning.
• Using statistical analysis to optimise testing methodologies and outcomes.
• Developing best practice, transparent reporting, and actionable insights.
• Managing stakeholders across the business to improve marketing decisions.
• Building strong cross‑functional relationships to promote a data‑driven culture.
• Working with Data Engineering to manage data requirements and ensure quality deliverables.

Background

• Ideally from gaming, but open to e‑commerce, ad‑tech, or subscription / dating apps.
• Must have a strong B2C focus.

Experience

• Proven track record in marketing analytics.
• Comfortable leading and mentoring others.
• Strong stakeholder management and presentation skills.
• Line management experience (desirable but not essential).

Technical Skills

• SQL (essential).
• Power BI / Looker.
• Data visualisation expertise (Snowflake desirable).
• Knowledge of attribution, forecasting, incrementality testing, MMM, LTV / churn modelling (advantageous).

Package & Benefits

• ~£80k base salary + 10% bonus.
• Private healthcare (including dental).
• 6% pension contribution.
• Life insurance + employee assistance programme.
• Enhanced family leave.
• 25 days holiday + bank holidays (buy / sell option).
• Flexible working hours.

Interview Process

• 1st stage: Zoom interview with senior marketing leadership.
• 2nd stage: Take‑home task + panel presentation.
• 3rd stage: Final interview with executive team.