AI-Driven Growth Analytics Leader

Crypto.com; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

A leading fintech company in Greater London seeks a Head of Marketing Intelligence to lead marketing measurement and analytics. The role involves building scalable attribution frameworks, advancing predictive models, and deploying AI-driven solutions. Candidates should have a proven track record in analytics, expertise in various modelling techniques, and strong leadership skills. This senior position will directly impact company growth, guiding data-driven decisions and marketing strategies.

Qualifications

• Proven operational track record in analytics and data science.
• Expertise in Attribution modelling and Marketing mix modelling.
• Strong background in data governance and compliance.

Responsibilities

• Define and own the marketing intelligence roadmap.
• Lead the design and deployment of multi-touch attribution.
• Develop and maintain high-impact dashboards in Tableau.

Skills

Analytics expertise

Data science

Leadership

Communication

Tools

AppsFlyer

Databricks

Google Marketing Platform

Google BigQuery

Tableau

Job description

A leading fintech company in Greater London seeks a Head of Marketing Intelligence to lead marketing measurement and analytics. The role involves building scalable attribution frameworks, advancing predictive models, and deploying AI-driven solutions. Candidates should have a proven track record in analytics, expertise in various modelling techniques, and strong leadership skills. This senior position will directly impact company growth, guiding data-driven decisions and marketing strategies.