Aftersales Performance Specialist

Severn Trent; St Albans; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing firm in St Albans is seeking a Marketing Operations Specialist to enhance the efficiency and performance of their Business Development and Marketing team. You will support the Head of Marketing Operations by designing workflows and ensuring that marketing activities align with business goals and comply with GDPR standards. This role requires valuable experience in marketing operations and technology ecosystems, focusing on analytics and data-driven decision-making, and offers various employee perks including flexible working arrangements and generous vacation policies.

Benefits

25 days holidays plus bank holidays

Flexible pension schemes

Paid volunteering days

Westfield Health membership

Well-being initiatives

Flexible working arrangements

Qualifications

• Extensive experience in marketing operations, marketing automation, or a similar role.
• Hands-on experience with Sitecore Cloud, Dynamics 365, and Dotdigital (or similar systems).
• Strong analytical mindset with experience in reporting and performance tracking.

Responsibilities

• Support in developing and refining marketing processes.
• Build and manage workflows connecting marketing to business outcomes.
• Ensure compliance with GDPR and educate on data best practices.

Skills

Marketing operations experience

Marketing technology ecosystems understanding

Analytical mindset

Excellent communication skills

Tools

Sitecore Cloud

Microsoft Dynamics 365

Dotdigital

Job description

The Marketing Operations Specialist will support the Head of Marketing Operations in leading the operational aspects of the Business Development and Marketing team. This role is essential in ensuring seamless coordination, efficient processes, and optimal performance across all marketing functions. You will play a key role in connecting our Go-to-Market (GTM) strategy with actionable data insights, ensuring that marketing activity is measurable, efficient, and compliant with GDPR and data privacy best practices. This is a newly created role offering the opportunity to roll up your sleeves and build from the ground up—designing workflows, automation, and integrations that enhance user experiences and drive qualified leads to support our lawyers in identifying and nurturing future clients.

Responsibilities

• Support the Head of Marketing Operations in developing and refining marketing processes to improve efficiency, transparency, and performance tracking.
• Build and manage end-to-end workflows that connect marketing activity with business development outcomes.
• Collaborate across teams to ensure smooth campaign execution, accurate reporting, and consistent use of marketing systems and data.
• Maintain and optimize the marketing technology stack, including a new website platform built on Sitecore Cloud, Dynamics 365 CRM, and Dotdigital for marketing automation and email campaigns.
• Create dashboards and reports that track marketing KPIs, lead generation, and campaign effectiveness.
• Maintain data quality and hygiene within Dynamics and other marketing systems to support accurate reporting.
• Provide insights that inform marketing and business development decisions, ensuring alignment with firm-wide strategic goals.
• Ensure all marketing and data processes adhere to GDPR and relevant data privacy regulations and educate internal stakeholders on data best practices and compliance obligations.

What We're Looking For

• Extensive experience in marketing operations, marketing automation, or a similar role.
• Strong understanding of marketing technology ecosystems, including CRM, CMS, and marketing automation platforms.
• Hands‑on experience with (or strong interest in learning) Sitecore Cloud, Microsoft Dynamics 365, and Dotdigital (or similar systems).
• Proven ability to streamline workflows, manage integrations, and enhance lead management processes.
• Strong analytical mindset with experience in reporting, dashboards, and performance tracking.
• Knowledge of data privacy and GDPR compliance as it relates to marketing and client engagement.
• Excellent communication skills and a collaborative, solutions‑focused approach.

Mindset & Attributes

• A proactive problem‑solver who enjoys creating structure, process, and clarity.
• Comfortable working in a newly established role where you can shape systems and influence best practices.
• Hands‑on and adaptable, with the ability to manage both technical and strategic tasks.
• Curious, data‑driven, and passionate about connecting marketing technology with real business outcomes.

What We Can Offer

• 25 days holidays as standard plus bank holidays—you can buy up to 35 hrs of extra holiday.
• Generous and flexible pension schemes.
• Volunteering days—two days of volunteering every year for a cause of your choice (fully paid).
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
• Wide range of well‑being initiatives to encourage positive mental health both in and out of the workplace.
• Flexible by Choice programme, giving colleagues more choice over a hybrid way of working subject to role, team and client requirements.
• Ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024.
• Inclusive workplace with inclusion network groups across the business.
• Commitment to social responsibility, community investment, and tackling climate change across our people, community, environment, and pro‑bono strands.

Additional Information

As part of the Irwin Mitchell Group's onboarding process all successful applicants are required to complete the group's employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity, therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders. We carry out pre‑employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted third parties. The employment screening process will fully comply with Data Protection and other applicable laws.

Irwin Mitchell LLP is an equal opportunity employer.